Active Interest Media
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and TV shows that reach millions of readers, fans, and attendees in 85 countries.
201 - 500 employees
Marketing Manager – Client Services
November 21
Active Interest Media
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and TV shows that reach millions of readers, fans, and attendees in 85 countries.
201 - 500 employees
📋 Description
• Marketing support for digital media campaigns: Provide support to ensure client campaigns are executed and delivered and clients are satisfied with their partnerships. • Project and content management: Create promotional schedules, track, manage, and report on performance for both custom and sponsored editorial content, including landing pages, video, webinars, whitepapers, various sponsorships, sweepstakes, and events, and social media campaigns. • Champion the day-to-day management of marketing campaigns, ensuring all elements are delivered accurately and on schedule. • Assist with creative content review and provide feedback to ensure all marketing materials align with the partner and brand messaging. • Reporting & analytics: Report on key metrics for paid media plans to provide a post campaign analysis with appropriate KPI Benchmarks. • Monitor campaign performance by gathering data insights from reporting to evaluate effectiveness and offer optimization recommendations. • Integrated program development: Cultivate innovative ideas and help in the creation of compelling sponsorship packages tailored to meet advertisers' objectives. • Identify and develop new sponsorship opportunities and optimize existing programs to drive new and incremental revenue. • Includes collaboration on content development and brand strategy. • Share valuable insights with the team by understanding industry trends and competitor activities. • Stay up to date with current technologies and trends in social media, design tools and applications.
🎯 Requirements
• 2+ years of experience in digital advertising and integrated marketing in publishing • College degree preferred • Attention to detail a must • Proficient in: Microsoft Office (Excel, Outlook, PowerPoint, Word), WordPress, Contentful • Knowledge of social media platforms (IG, FB, TikTok, YouTube) and related marketing programs • Self-motivated, strong attention to detail, proactive, inquisitive, creative, and analytical • Excellent written and oral communication skills, eye for aesthetics • Willingness to learn new platforms and software
🏖️ Benefits
• Full benefits package (health, dental, vision, 401k)
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