Senior Demand Generation Specialist, Hotels

Job not on LinkedIn

🔥 2 minutes ago

🇫🇷 France – Remote

💵 €74k - €92k / year

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives • Build and scale multi-channel inbound programs across email, paid, SEO, content, events, and partnerships • Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and Salesforce CRM hygiene • Design LinkedIn campaigns with regional AE teams for priority segments and geographies • Develop outbound-assist sequences using tools such as Mixmax or Outreach • Partner with Global Marketing on collateral, landing pages, and nurture flows for hotel operators • Track, report, and optimize MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue • Run co-marketing and referral programs with industry partners • Build campaign business cases, secure stakeholder budgets, and demonstrate ROI • Apply a test-and-learn approach to campaign optimization • Use AI and automation to scale campaign creation, content, and lead nurture • Collaborate with Connectivity, Events, Country Managers, and AEs to convert webinars, events, and partnerships into measurable pipeline

🎯 Requirements

• 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments • Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch • Hands-on experience with Salesforce, marketing automation tools such as MixMax or Outreach, and paid channels • Strong analytical, systems-driven approach; comfortable running campaigns yourself • Data-driven ownership of funnel metrics and ability to connect campaign activity to revenue impact • Hands-on experience using AI tools to automate campaigns and create content at scale • Strong sales alignment instincts • Comfortable with ambiguity and able to shape scope, make investment cases, and adjust based on results • Fluent in written and spoken English; additional European languages are a plus • Experience operating globally across multiple regions/languages is a plus

🏖️ Benefits

• Bonus eligibility • Benefits eligibility • Employee Travel Credits • Reasonable accommodations throughout the recruitment process for applicants with disabilities