Senior Growth Marketing Manager

🔥 12 hours ago

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Logo of Airbnb

Airbnb

5001 - 10000 employees

Founded 2007

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

B2C • eCommerce • Hospitality

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels that nurture Hosts and drive incremental value to their experience. • Drive a testing and learning agenda by conducting extensive experimentation and in-depth user data analysis to scale successful strategies through automation. • Translate business goals into accurate delivery requirements, including specifying required data, segmentation logic, and dynamic content requirements. • Own comprehensive reporting of all relevant KPIs, building dashboards to track performance and articulating results effectively to stakeholders and the wider business. • Partner with cross-functional teams, including Product, Engineering, Data Science, and Creative, to build roadmaps, own campaign development workflows, and evangelize the Host Engagement function.

🎯 Requirements

• 8+ years of CRM experience in a consumer-facing, fast-paced company with a proven track record of managing large-scale B2C automated lifecycle programs. • Deep understanding of CRM strategy, marketing technology architecture, and relational databases, with experience working directly with Production and Engineering teams. • Exceptional project management skills with the ability to navigate an evolving team structure and collaborate across teams from Engineering to Design. • Proven quantitative and analytical skills, including high proficiency in Excel and reporting tools like Tableau, with intermediate SQL skills preferred. • Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to senior leadership. • Passion for CRM and user engagement, demonstrating a strong sense of ownership, an eye for user flow, and methodical problem-solving skills. • Bachelor's degree or equivalent combination of education and progressive experience.

🏖️ Benefits

• Bonus • Equity • Employee Travel Credits

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