Senior Social Content Operations Manager

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Logo of Airbnb

Airbnb

5001 - 10000 employees

Founded 2007

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

B2C • eCommerce • Hospitality

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own and drive social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps. • Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives. • Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing. • Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support. • Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards. • Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.

🎯 Requirements

• 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles. • Strong understanding of video-driven local platforms such as Douyin, RedNote video, Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices. • Hands-on experience in short-form video content operations, platform growth, or social ecosystem development. • Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices. • Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end. • Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights. • Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies. • Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution. • Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors. • Proficient in English as a working language.

🏖️ Benefits

• NO VISA SUPPORT AND RELOCATION SUPPORT

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