VP, Marketing

🕒 March 24

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airSlate

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💰 $51.5M Series B on 2022-06

airSlate is building what's next for workflows. Read all the latest news and exciting updates here.

📋 Description

• Lead management of pdfFiller’s PPC and SEO strategies. • Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative. • Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention, and expansion. • Own product marketing strategy, including positioning, messaging, and go-to-market planning. • Lead and optimize PLG motions, including trial-to-paid conversion and onboarding. • Define clear ICP segmentation and differentiated messaging. • Leverage AI-driven tools and insights to improve targeting and campaign efficiency. • Oversee marketing performance metrics including CAC, LTV, and revenue contribution. • Collaborate with central/shared marketing resources for alignment of priorities.

🎯 Requirements

• 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR. • Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion. • Strong track record in performance marketing with deep fluency in SaaS unit economics. • Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization. • Success partnering closely with Product on pricing, packaging, and go-to-market execution. • Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks. • Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results. • Experience operating in matrixed or portfolio environments with shared marketing resources.

🏖️ Benefits

• Flexible working environment - Our teams operate across the globe. • Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options. • Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. • Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes, and access to fitness options. • Family‑friendly culture - Flexibility for parents, airSlate Junior Club for kids, and company-wide family days. • Giving back - Support for charitable initiatives around the world through the airSlate Care programme. • Open communication - Transparent dialogue at all levels.