Senior Product Marketing Manager

October 24

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Aiwyn

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Finance • Fintech • SaaS

Aiwyn is a company that specializes in practice management solutions for accounting firms. Its flagship product, PracticeOS, helps optimize firm operations by automating administrative tasks such as billing, collections, engagement letters, and revenue cycle management. Aiwyn aims to enhance client satisfaction and improve cash flow for accounting firms through integrated and streamlined processes. By partnering with top accounting alliances, Aiwyn offers a platform that unifies tech stacks and allows firms to integrate third-party solutions, minimizing administrative burdens and maximizing efficiency.

11 - 50 employees

💸 Finance

💳 Fintech

☁️ SaaS

📋 Description

• Partner with GM and GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth. • Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences. • Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting. • Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals. • Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform. • Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines. • Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention. • Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively. • Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.

🎯 Requirements

• 5+ years of strong Product Marketing experience • 3+ years of experience in in small-to-mid scale businesses • Familiarity with vertical SaaS/Platform organizations • Deep understanding of accounting, professional services, or financial tech markets. • Experience working in a fast-paced, startup environment • Strong attention to detail and excellent problem-solving skills • Ability to think strategically and execute with a high degree of precision • Strong cross functional leadership and communication skills • Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.

🏖️ Benefits

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience. • Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls. • Remote, work-from-anywhere culture • Flexible PTO • World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support. • Stock options - every Full Time Employee has ownership in Aiwyn's future and success. • 401(k) matching