Product Marketing Lead

🕒 September 13, 2025

🇺🇸 United States – Remote

💵 $175k - $195k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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AKASA

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

💸 Finance

Healthcare Insurance • Artificial Intelligence • Finance

AKASA is a leading provider of generative AI solutions specifically designed for the healthcare revenue cycle. The company focuses on transforming revenue cycle management (RCM) by leveraging advanced generative AI trained on clinical and financial data. AKASA aims to improve the efficiency and effectiveness of healthcare revenue cycles by speeding up processes, reducing costs, and enhancing patient satisfaction. Their AI-powered solutions address key areas such as medical coding, claim status, and authorization. AKASA’s platform is deployed across numerous hospitals and outpatient facilities, providing significant improvements in financial operations and staff efficiency for health systems.

📋 Description

• Directly oversee the development and execution of product positioning, messaging and launch strategy by customer segment • Develop product messaging and sales enablement materials including collateral, sales presentations, website content, customer emails, case studies, product demonstrations, and spec sheets • Work cross functionally with research and development, sales, and marketing to ensure consistent messaging across channels • Research and report on competitive positioning; develop sales battle cards and maintain competitive intelligence in Salesforce • Drive product launch planning and execution including evaluation and communication of launch success • Plan and lead product discussions for customer convening events and customer advisory boards; build trusted customer relationships for feedback • Provide direction and content support for product-related events, PR and social media • Develop and support marketing campaigns that generate demand, build product awareness, and drive lead generation

🎯 Requirements

• Minimum of 6-8 years of experience in product marketing • Experience working closely with Sales and Customer Service teams • Firm understanding of healthcare market and health system needs • Bonus if you understand the revenue cycle world • Excellent written and oral communication skills • Excellent writing and editorial skills with proven content creation experience • Ability to adapt in a fast-moving environment and manage multiple projects • Data and execution oriented; utilize data, research and insights to inform decisions • BA/BS degree and/or relevant work experience

🏖️ Benefits

• Unlimited paid time off (PTO) • Expansive coverage for health, dental, and vision • Employer contribution to Health Savings Accounts (HSA) • Generous parental leave policy • Full employee coverage for life insurance • Company-paid holidays • 401(K) plan • Equity