Alan
Healthcare Insurance • Fintech • SaaS
Alan is a digital health insurance company offering a transparent and efficient health insurance experience. It distinguishes itself by providing fair prices, lightning-fast reimbursements, exceptional customer care, and easy administration through a 100% digital app. Alan boasts a +69 Net Promoter Score, indicating high member satisfaction, and aims to expand its successful model to Canada. With over 650,000 members and a streamlined administration process, Alan focuses on making health insurance simple and accessible. Their digital platform ensures members and administrators have a seamless experience, with quick claim reimbursements and transparent pricing policies. Alan is committed to redefining health insurance by being a preventer, insurer, and caregiver every day.
Senior Product Marketer
Job not on LinkedIn
September 13
Alan
Healthcare Insurance • Fintech • SaaS
Alan is a digital health insurance company offering a transparent and efficient health insurance experience. It distinguishes itself by providing fair prices, lightning-fast reimbursements, exceptional customer care, and easy administration through a 100% digital app. Alan boasts a +69 Net Promoter Score, indicating high member satisfaction, and aims to expand its successful model to Canada. With over 650,000 members and a streamlined administration process, Alan focuses on making health insurance simple and accessible. Their digital platform ensures members and administrators have a seamless experience, with quick claim reimbursements and transparent pricing policies. Alan is committed to redefining health insurance by being a preventer, insurer, and caregiver every day.
📋 Description
• Work closely with product and business teams to ensure the successful go-to-market of business segments. • Put strong focus on value proposition and how we pitch in sales conversations; identify issues and craft solutions with sales, account management, and sales enablement. • Conduct market and competitive intelligence to understand segments and personas; transfer knowledge to product and business teams. • Organize and funnel product feedback from the field to influence the product roadmap and iterate on the pitch. • Write value propositions and pitches for new segments (eg blue collars) in collaboration with sales teams. • Test value propositions by joining sales meetings and full deal cycles across company sizes. • Create supporting marketing materials and execute creative ideas to unblock sales cycles (eg organise wellbeing workshops with decision makers). • Scale learnings to other commercial teams through trainings and enablement. • Serve as the go-to person for marketing in the Belgian market, building bridges between marketing, sales and product and shaping go-to-market playbooks.
🎯 Requirements
• Minimum 6 years of experience in Product Marketing, Product Manager or Brand (preferably B2B SaaS). • Fluency in English. • Experience in defining, positioning and launching products or services. • Experience working in or with commercial organisations or go-to-market teams. • Fluency in French or Dutch and cultural context (Belgium) is an asset. • Strong business sense; thrive in fast-paced environments. • Strong generalist with can-do mindset and hands-on attitude to problem-solving. • Natural talent in storytelling and copywriting. • High level of empathy and obsession with customer experience. • Appetite for both strategic thinking and hands-on work (eg content creation). • Analytical mind: ability to frame solutions to ill-defined or ambiguous problems and simplify complex content. • Able to rally stakeholders from diverse teams and seniority levels around a common goal. • Legal ability to work from Belgium (application question asks this).
🏖️ Benefits
• Fair rewards. Generous equity packages complement your base salary. • Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship. • All the tools you need. Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. • Flexible vacation policy and flexible working hours. Organize your time as you wish. • Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family. • Transport. Green mobility budget (for Senior level Alaners). • Learning & Training opportunities. Flexible training policy, free books and budget to attend and speak at conferences. • Personal growth through coaching. Every Alaner is paired with a dedicated coach from day one. • Parental leave. Extended parental leave for all new parents.
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