Marketing Specialist

🕒 January 3

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Alfafam Management Consulting

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤝 B2B

B2B • Management Consulting • Project Management

Alfafam Management Consulting is a dedicated consulting firm that specializes in empowering small and medium-sized businesses through tailored operational solutions. The company offers a range of services including project management, marketing management, system implementation, and HR services. With a focus on streamlining operations and boosting efficiency, Alfafam provides strategic leadership and expertise to help businesses navigate challenges, optimize processes, and drive sustainable growth.

📋 Description

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms. • Build and customize email templates, landing pages, and automation workflows. • Implement UTM tracking, dynamic content, personalization tokens, and A/B tests. • Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices. • Maintain brand guidelines across all communication. • Create and manage automated journeys/flows, including: Welcome sequences, Abandoned cart flows, Re-engagement emails, Lead nurturing funnels. • Maintain and optimize tagging systems and behavioral triggers. • Build and manage audience segments, tags, custom fields, and subscriber lists. • Handle data imports, cleaning, and segmentation for targeted campaigns. • Manage suppression lists, opt-ins, and compliance rules.

🎯 Requirements

• 4–6+ years in marketing strategy, campaign management, or growth operations. • Proven success running B2B or service-based campaigns that improved engagement and conversion. • Strong experience with email marketing platforms such as: Klaviyo, Mailchimp, HubSpot, Zoho Campaigns, Omnisend. • SMS platforms: SMSBump, Twilio, Attentive, Postscript, Klaviyo SMS. • Knowledge of HTML/CSS for email formatting (preferred). • Strong understanding of email deliverability, segmentation, tagging, and automation. • Experience with CRM and customer data management. • Ability to work on multiple projects and meet deadlines.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities