Senior Director, Growth & Renewal Marketing

🕒 5 days ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $225k - $250k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Alight Solutions

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

👥 HR Tech

☁️ SaaS

Enterprise • HR Tech • SaaS

Alight Solutions is a leading cloud-based human capital technology and services provider serving some of the world's largest organizations and over 35 million people and dependents. The company focuses on transforming lives and organizations by enhancing health, financial, and work wellbeing. Alight offers a wide range of services, including customer care, technology roles, consulting, application services, and business support, with opportunities for virtual or work-from-home positions. The company emphasizes corporate social responsibility and providing a positive impact on clients, colleagues, and communities.

📋 Description

• Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI • Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches • Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences • Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities • Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events • Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty • Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities • Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems • Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI • Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities • Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value • Drive innovation and continuous improvement to accelerate growth and efficiency • Execute and improve enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities

🎯 Requirements

• Bachelor's degree or equivalent experience • 15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes • Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance • Proven experience managing large-scale marketing investments with accountability for ROI and business impact • Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic) • Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities • Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes • Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies • Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments • Exceptional leadership capability with experience building, developing, and retaining high-performing teams • Superior communication, executive presence, and influencing skills

🏖️ Benefits

• health, dental and vision coverages starting Day One • wellbeing programs • retirement plans with contribution matching • generous time off • parental leave • continuing education • career growth opportunities