Director, Marketing, Part D STARS

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🔥 12 hours ago

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Alignment Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

⚕️ Healthcare Insurance

💰 $135M Series C on 2020-03

Healthcare Insurance • Insurance • Healthcare

Alignment Health is dedicated to providing comprehensive care for Medicare members, emphasizing the needs of seniors, the chronically ill, and those who are frail. With a mission to transform senior healthcare, Alignment Health leverages a tailored care model and advanced technology to deliver high-quality, low-cost healthcare services. Their 24/7 concierge care team collaborates with trusted local providers to ensure that every member receives personalized care, reflecting the company's commitment to treating all members as valued family members.

📋 Description

• Develop and own the member marketing and communications strategy and plan for assigned programs • Identify and define the member data and insights needed to inform campaign strategy • Author all member-facing and campaign-supporting communications across formats and channels • Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital • Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences • Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams

🎯 Requirements

• 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, Medicaid, managed care, pharmacy benefit, or chronic disease management • Demonstrated ability to take a program or business strategy, translate research and behavioral insights into actionable approaches, and independently develop a comprehensive member marketing and communications plan • Experience developing and managing integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital • Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences • Familiarity with Stars measures and how pharmacy, CAHPS, and clinical measures interact to drive overall plan performance

🏖️ Benefits

• Equal Employment Opportunity and Affirmative Action • Reasonable accommodations made for individuals with disabilities • Opportunities for personal development • Opportunities to make a difference in the lives of seniors