Product Marketing Manager, Federal

Job not on LinkedIn

September 29

Apply Now

Receive Emails with Similar Jobs

Align Technology

WebsiteLinkedInAll Job Openings

Biotechnology • Healthcare Insurance • SaaS

Align Technology is a global medical device company that is changing lives through better smiles. The company reimagines and reinvents orthodontic and restorative treatment delivery for millions of people worldwide with its advanced technology solutions such as the Invisalign® System, the most advanced clear aligner system trusted by approximately 18. 9 million people globally. Align Technology also offers iTero™ intraoral scanners to enhance the dental practice experience by improving clinical precision and patient interaction. As a leading player in its industry, Align Technology is committed to international expansion and strategic growth while fostering a diverse and innovative work culture.

10,000+ employees

Founded 1997

🧬 Biotechnology

⚕️ Healthcare Insurance

☁️ SaaS

💰 $105M Series D on 2000-06

📋 Description

• Drive go-to-market tactics, messaging, and demand for A-LIGN’s federal cybersecurity offerings • Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP • Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources • Engage regularly with federal customers to validate messaging and positioning and identify emerging industry trends • Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning • Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies • Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans • Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention • Report to Director of Product Marketing and work cross-functionally across Sales, Service Delivery, and Marketing

🎯 Requirements

• Bachelor’s degree in marketing, business, or other relevant fields preferred • 5+ years of product marketing experience • 3+ years of marketing focused on the federal space, cybersecurity or compliance in the federal space preferred • Proven experience in product launch frameworks and go-to-market planning • Demonstrated success in developing messaging frameworks and creating effective sales enablement content • Proven ability to collaborate and influence cross-functional teams in a fast-paced environment • Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment • Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery • Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 a plus • Ability to meet deadlines with a high degree of motivation • Excellent communication skills • Thrives in a fast-paced environment • Ability to work individually as well as collaboratively

🏖️ Benefits

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours