Growth Marketing Lead

Job not on LinkedIn

April 26

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Allium

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Allium provides on-chain data infrastructure products ranging from managed blockchain databases, enriched data schemas, to real-time alerting capabilities.

2 - 10 employees

📋 Description

• As a Growth Marketing Manager at Allium.so, you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. • You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base. • Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage). • Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey. • Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops. • Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR. • Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

🎯 Requirements

• 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics. • Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics. • Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes. • Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context. • Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools). • Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

🏖️ Benefits

• Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents