Head of Ecosystem Marketing

🕒 May 1

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Alpen Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

₿ Crypto

🌐 Web 3

🔥 Funding within the last year

💰 Grant - Alpen Labs on 2025-10

Crypto • Web 3

Alpen Labs is a blockchain infrastructure company building Bitcoin-native financial primitives and developer tooling. It provides an EVM-compatible environment and novel security primitives—such as a 1-of-N Bitcoin bridge, optimistic ZK-verifiers, and a ZK rollup architecture—to enable secure, non-custodial, programmable Bitcoin finance. Alpen Labs focuses on enabling developers to deploy BTC-denominated lending, payments, and other financial apps that settle directly on Bitcoin while preserving decentralization and Bitcoin security.

📋 Description

• Own ecosystem marketing strategy • Own how Alpen EVM is positioned and understood by partners and the broader ecosystem • Develop a clear narrative and brand strategy aligned with partnership and distribution goals • Build and execute strategies that generate inbound interest from relevant ecosystem participants • Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs • Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives) • Expand on successful content formats to consistently generate inbound and awareness • Translate complex technical concepts into compelling, ecosystem-relevant narratives • Identify and prioritize the most important conferences, events, and channels • Scale content formats that consistently drive inbound and ecosystem engagement • Drive strategic participation in moments that matter for ecosystem growth • Partner closely with BD to understand distribution and partnership targets • Translate those goals into effective marketing strategies and campaigns • Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution • Bring a strong point of view on how Alpen should go to market within the ecosystem • Continuously refine positioning, channels, and programs based on results

🎯 Requirements

• Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies • Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment • Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives • Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.) • Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments • Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes • Bonus Experience: Experience in crypto, fintech, or developer ecosystems • Existing relationships across relevant media, conferences, or ecosystem players • Background working with infrastructure or protocol-level products

🏖️ Benefits

• Impact: Help shape how Bitcoin evolves into a programmable financial system • Ownership: Define and build a critical function from the ground up • Leverage: Direct impact on ecosystem growth and strategic partnerships • Team: Work alongside world-class engineers and researchers in crypto and distributed systems