Senior Product Marketing Manager, CDP & Data Connectivity

🔥 15 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $140k - $185k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Alteryx

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

🤝 B2B

Analytics • Artificial Intelligence • B2B

Alteryx is a leading provider of enterprise analytics solutions that empower organizations to unlock valuable insights from their data. With its AI-driven analytics platform, Alteryx automates the processes of data preparation, analysis, and reporting, making analytics accessible to users at all skill levels. The platform offers features such as data enrichment, predictive modeling, and location intelligence, enabling businesses to improve operational efficiency and drive informed decision-making across various sectors, including financial services, retail, healthcare, and manufacturing.

📋 Description

• Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities • Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations • Partner with Product Management to shape the data connectivity roadmap narrative • Build launch plans, enablement materials, and customer content for new connectivity capabilities • Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration • Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite • Develop use-case-driven content—including demos, solution briefs, and customer stories • Partner with Solutions PMM to develop vertical-specific messaging and content • Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities • Develop messaging that resonates with both data producers and data consumers • Identify customer champions and develop case studies that showcase how Data Products and Connect have transformed enterprise data accessibility and analytical productivity • Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape.

🎯 Requirements

• 6+ years of product marketing experience in a B2B SaaS environment • Strong understanding of the cloud data ecosystem—including Snowflake, Databricks, Google Cloud, AWS, and Azure • Proven ability to develop messaging and positioning for technical products targeting IT architects, data engineers, and CDAO personas • Exceptional storytelling skills—able to translate complex data connectivity concepts into clear, business-relevant narratives • Experience working cross-functionally with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment • Track record of building and maintaining effective cross-team alignment on shared product narratives and go-to-market programs • Comfortable working with product analytics, pipeline data, and campaign metrics to measure impact and guide strategy • Curiosity and depth of knowledge about modern data architectures, AI-ready data pipelines, and the evolving role of data connectivity in enterprise AI initiatives.

🏖️ Benefits

• Medical, dental, and vision coverage • 401(k) with company match • Paid parental leave, caregiver leave, and flexible time off • Mental health support and wellness reimbursement • Career development and education assistance