Email Marketer – Retention & Lifecycle

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Americanflat

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce • Home Goods

Americanflat is a retailer specializing in home décor, specifically offering a wide range of picture frames, wall art, and artistic shower curtains. The company provides a variety of frames by type, size, and color, as well as an assortment of shower curtains in different styles and colors. With a focus on design and quality, Americanflat aims to enhance the home interiors of its customers. Orders over $150 qualify for free shipping, and the company emphasizes excellent packaging and customer satisfaction.

📋 Description

• Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows • Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions • Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value • Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection) • Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify • Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML) • Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts • Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish • Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline) • Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh) • Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy • Run a continuous A/B testing program: subject lines, send times, content layout, offer framing • Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

🎯 Requirements

• 2–4+ years running email marketing for an e-commerce / DTC brand • Deep hands-on Klaviyo experience: flows, segments, campaigns, and reporting (not just sending from templates someone else built) • Demonstrated email design skill — a portfolio of emails you designed and shipped (Figma/Canva + Klaviyo editor; HTML/CSS a plus) • Strong copy instincts: you can write a subject line and body copy that converts without sounding like spam • Data fluency: you make decisions from revenue per recipient and conversion rates, not opens alone, and you understand deliverability mechanics (sender reputation, engagement-based sending, list hygiene) • Self-directed: you can take "we need a win-back flow" and come back with the strategy, the designs, the build, and the results • Experience with Shopify and its Klaviyo integration (events, catalog feeds, coupon codes) • Direct Mail Knowledge (PostPilot) • Home goods, furniture, or décor category experience • Basic HTML/CSS for custom email templates

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities