Senior Manager, B2B Outbound Marketing

Job not on LinkedIn

3 hours ago

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

💵 $110k - $115k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Certus

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Education • Compliance • eCommerce

Certus is an online education company that provides a wide range of training courses focused on workplace safety, driver safety, professional certifications, and continuing education. The company offers over 300 online courses that customers can access anytime, anywhere using their phone, tablet, or computer. Certus aims to support professional development and compliance through accessible online training solutions to a wide audience across various states in the U. S. They offer corporate solutions and prioritize customer service with a 4. 7 out of 5 star rating from customers.

201 - 500 employees

📚 Education

📋 Compliance

🛍️ eCommerce

📋 Description

• Develop annual/quarterly outbound marketing roadmaps, including channel strategy and resourcing needs • Utilize industry target data to support outbound content development and segmentation • Conduct weekly reviews and optimization for outbound automations • Drive structural changes in email platforms to allow for reporting efficiency • Partner with analytics and data insight teams to strengthen attribution models and measure outbound contribution to revenue and customer lifecycle outcomes • Monitor and optimize email deliverability, partnering with technical teams to maintain sender-domain health and improve inbox placement. • Establish a structured A/B and multivariate testing framework with roadmaps for testing subject lines, offers, segmentation, creative formats, and send-time optimization • Ensure outbound team is working toward company priorities and executing in a manner that generates success for Certus • Collaborate with Industry Marketers and Sales teams to ensure outbound messaging aligns with overall business objectives and go-to-market strategy. • Stay abreast of and recommend outbound marketing best practices with coding, design, and testing of email campaigns.

🎯 Requirements

• 8+ years of experience with at least 2 years of experience leading an Enterprise or B2B lead generating team • Highly organized, extremely detail-oriented, able to work independently and manage time efficiently • Demonstrable motivation and experience coaching and growing members of the junior team. • Experience with Act On and/or Emarsys, Email Studio, Pardot or other robust email marketing platforms • Thorough understanding of strategic customer segmentation and targeting theories and processes • Ability to work collaboratively in a fast-paced and deadline-oriented environment • Ability to quickly learn new technologies, applications, and processes • Professional oral and written communication skills • Experience with InDesign, Canva or other print media design software • Ability to write engaging, action-driving, and grammatically correct copy • Knowledge of how to comply with CAN-SPAM laws • Proficiency in the Microsoft Office Suite of products; including the ability to develop formula-driven Microsoft Excel spreadsheets and leverage pivot tables.

🏖️ Benefits

• N/A