Senior Manager, PPC Marketing

Job not on LinkedIn

🔥 3 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $125k - $135k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Certus

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

📋 Compliance

🛍️ eCommerce

Education • Compliance • eCommerce

Certus is an online education company that provides a wide range of training courses focused on workplace safety, driver safety, professional certifications, and continuing education. The company offers over 300 online courses that customers can access anytime, anywhere using their phone, tablet, or computer. Certus aims to support professional development and compliance through accessible online training solutions to a wide audience across various states in the U. S. They offer corporate solutions and prioritize customer service with a 4. 7 out of 5 star rating from customers.

📋 Description

• Own performance across a multi-brand, multi-vertical portfolio • Lead a team of six PPC managers across three levels of seniority • Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend • Develop channel innovation: new campaign types, platform features, AI-enabled testing, automation • Build vertical-specific playbooks in partnership with Product, PMM, SEO, Social, CRM, and Analytics • Ensure QA, governance, and measurement integrity to protect spend and brand standards • Provide executive reporting that ties PPC results to business outcomes • Articulate a campaign-level vision and work directly in PPC platforms as necessary • Lead training on internal Confluence-based training path for quick capability building.

🎯 Requirements

• 7+ years in digital marketing, with at least 3 years leading PPC teams • Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale • Experience marketing to B2B audiences, ideally alongside B2C • Comfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative level • Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution • Strong analytical foundation: Excel and Sheets fluency required; Python proficiency expected (we'll get you there quickly if you're not already), Looker Studio or Power BI a plus • Track record of building and developing PPC managers, not just specialists • Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix • Proven project management and operational discipline.

🏖️ Benefits

• up to a 10% annual performance bonus