HCP Marketing Manager

🔥 7 hours ago

🇺🇸 United States – Remote

💵 $124.1k - $167.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Lead the development and execution of strategic HCP marketing initiatives that accelerate adoption and continued growth of UPLIZNA in gMG. • Develop high-impact promotional resources across personal and non-personal channels, including visual aids, leave-behinds, digital assets, rep-triggered emails, video content, peer-to-peer materials, and congress resources. • Partner closely with Sales Training to develop field training, National Sales Meeting content, POA materials, and execution plans that enable exceptional customer engagement. • Contribute to annual brand planning by translating customer insights, competitive intelligence, and market dynamics into actionable marketing strategies and tactical plans. • Continuously evaluate marketplace trends, customer feedback, and field insights to optimize promotional strategy and identify future growth opportunities. • Partner with Medical Affairs, Medical Marketing, Regulatory, Legal, Market Access, Global Marketing, Market Research, Sales, Training, Digital, and other cross-functional partners to successfully execute commercial initiatives. • Lead materials through the Material Approval and Compliance (MAC) review process, partnering with Regulatory, Legal, Medical, and cross-functional stakeholders to ensure timely approval and high-quality promotional execution. • Effectively manage multiple agency partners, project timelines, budgets, and competing priorities while delivering high-quality execution. • Support onboarding and development of new team members and contribute to a collaborative, high-performing team culture. • Live and role model Amgen Values while fostering an inclusive, engaging, and high-performing environment across the UPLIZNA Brand Team and cross-functional partners.

🎯 Requirements

• Bachelor's degree required; MBA preferred. • Demonstrated pharmaceutical, biotechnology, or healthcare commercial experience. • Strong marketing competencies, including brand strategy, customer segmentation, insight generation, campaign development, omnichannel engagement, and tactical execution. • Demonstrated ability to influence and lead highly matrixed cross-functional teams. • Excellent communication, presentation, and executive influence skills. • Strong strategic thinking, analytical, and project management capabilities. • Ability to translate complex information into clear, customer-focused marketing strategies. • Experience managing multiple priorities, agency partners, and cross-functional stakeholders in a fast-paced environment. • Neurology and/or rare disease experience preferred. • HCP marketing experience preferred. • Product launch and/or growth brand experience preferred.