Head of Marketing

🕒 April 6

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Anagram

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

⚕️ Healthcare Insurance

🤝 B2B

SaaS • Healthcare Insurance • B2B

Anagram is a company focused on simplifying insurance billing for eye care professionals. Their platform allows practices to manage patients’ eligibility, benefits, costs, claims, and orders all in one place. Anagram helps out-of-network patients leverage their vision insurance benefits by checking eligibility and filing claims, ultimately helping practices increase revenue and improve operational efficiency. By unifying and managing insurance billing, Anagram supports optometrists, ophthalmologists, and opticians in making more informed decisions regarding vision plans and enhancing patient care. With endorsements from trusted sources and over 3 million patients assisted, Anagram positions itself as a vital partner to eye care providers in optimizing their business.

📋 Description

• Own the full marketing plan and hit pipeline + revenue targets • Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail • Improve conversion across the funnel (visit → lead → SQL → closed-won) • Own positioning + messaging and keep it tight, clear, and usable by Sales Ship content that drives deals: landing pages, case studies, sales enablement, product pages • Run experiments fast, keep what works, kill what doesn't • Manage budget and report results weekly (pipeline, CAC, payback, conversion rates) • Partner with Sales + Product daily to align on ICP, offers, and feedback from the field • Hire and lead a small team over time (or work hands-on until you do)

🎯 Requirements

• 7-12 years in SMB SaaS marketing • Proven track record generating pipeline and revenue (not just "brand" work) • Strong performance marketing skills (paid + landing pages + CRO) • Strong lifecycle marketing skills (email, nurture, onboarding, retention) • Clear writer and editor. Can turn messy ideas into simple, sharp messaging. • Comfortable with numbers and attribution. You can explain results without hand-waving. • Bias for action: you execute fast and don't wait to be told what to do • You've worked in a high-growth startup and can handle messy, changing priorities

🏖️ Benefits

• Industry-leading compensation, including salary and equity ownership • MacBook, monitor, and all the technologies you need to succeed • Full Medical & Dental Insurance • Unlimited PTO • 401k • Remote first company • Fast-paced startup environment