Digital Marketing Analyst II

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🔥 31 minutes ago

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Ânima Educação

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2003

📚 Education

🌍 Social Impact

💰 $178.5M Post-IPO Equity - Anima Educação on 2021-11

Education • Social Impact

Ânima Educação is a Brazilian education group and living ecosystem that operates a network of higher-education institutions focused on providing multidisciplinary, quality education and generating social impact. The company presents itself as an interconnected learning organism that connects students, educators and industry partners, highlights initiatives in impact and diversity, and emphasizes technology and AI in teaching. Public materials cite a large educator base (about 14,000 educators), partnerships with industry (for example a program with Gerdau), investor relations and a portfolio of initiatives and news showcasing awards, social-impact projects, and institutional priorities such as leadership diversity and workforce development.

📋 Description

• Operate CRM campaigns and journeys aimed at attracting new students. • Structure, clean and validate databases for campaigns. • Perform audience segmentation and data extractions. • Configure and execute email, SMS and WhatsApp campaigns in Salesforce Marketing Cloud. • Create and maintain automated journeys in Journey Builder. • Set up automations, sending parameters and business rules. • Validate segmentations, personalizations, links and settings before sends. • Support A/B testing and monitor campaign execution. • Ensure data quality and compliance with deadlines. • Identify and resolve operational issues in CRM processes.

🎯 Requirements

• Bachelor's degree completed or in progress in Marketing, Business Administration, Information Technology, Engineering, Information Systems or related fields. • Experience operating CRM systems and campaign automation. • Hands-on experience with Salesforce Marketing Cloud. • Experience manipulating and segmenting databases. • Ability to manage multiple campaigns and journeys simultaneously. • Technical knowledge of Salesforce Marketing Cloud. • Experience with Journey Builder. • Experience with Automation Studio. • Experience with Data Extensions. • SQL for queries and data extraction. • Experience in audience segmentation and campaign automation. • Operation of email, SMS and WhatsApp campaigns.

🏖️ Benefits

• Tuition scholarships. • Option to refer two scholarships (if preferred). • Wellness and Quality of Life program. • Totalpass. • Zenklub. • ECOA – Ânima Corporate School, with 100+ free short courses. • Day off on your birthday. • Half-day leave on your child's birthday (for children up to 16 years old). • People Value Program: gift vouchers for educators at significant life events such as marriage, childbirth and new academic qualifications. • Medical assistance. • Dental assistance.