Marketing Analyst II

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Ânima Educação

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2003

📚 Education

🌍 Social Impact

💰 $178.5M Post-IPO Equity - Anima Educação on 2021-11

Education • Social Impact

Ânima Educação is a Brazilian education group and living ecosystem that operates a network of higher-education institutions focused on providing multidisciplinary, quality education and generating social impact. The company presents itself as an interconnected learning organism that connects students, educators and industry partners, highlights initiatives in impact and diversity, and emphasizes technology and AI in teaching. Public materials cite a large educator base (about 14,000 educators), partnerships with industry (for example a program with Gerdau), investor relations and a portfolio of initiatives and news showcasing awards, social-impact projects, and institutional priorities such as leadership diversity and workforce development.

📋 Description

• Plan, set up, execute and optimize paid media campaigns, ensuring efficient use of budget. • Manage campaigns on platforms such as Google Ads, Meta Ads and other digital channels. • Monitor campaign performance daily, tracking KPIs and proposing improvement actions. • Analyze performance metrics such as CAC, ROAS, CPA and other media KPIs. • Prepare performance reports and presentations. • Support the definition and execution of conversion funnel strategies. • Perform audience segmentation, run A/B tests and identify opportunities to optimize and scale campaigns. • Work in partnership with Creative, Data, CRM and Business teams to ensure correct campaign implementation. • Ensure application of digital media best practices, measurement and results tracking. • Contribute to achieving business objectives through continuous campaign optimization.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication or related fields. • Experience managing paid media campaigns. • Knowledge of Google Ads, Meta Ads, Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Experience analyzing performance metrics and KPIs. • Knowledge of sales funnel strategies and conversion rate optimization. • Experience preparing reports and analyzing results. • Intermediate to advanced knowledge of Excel and/or Google Sheets.

🏖️ Benefits

• Scholarships • Option to nominate 2 scholarships for those who prefer • Well-being and Quality of Life program • Totalpass • Zenklub • ECOA – Ânima Corporate School, with 100+ free short courses • Day off on your birthday • Half-day leave on your child’s birthday (for children up to 16 years old) • "Value of People" program: gift vouchers for educators during major life events such as marriage, childbirth or obtaining a new degree • Medical insurance • Dental insurance