Web Analyst, Tracking Expert

🔥 8 minutes ago

🇩🇪 Germany – Remote

💵 €45k - €65k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧐 Analyst

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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anocus GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

anocus GmbH is an agency specializing in the management and optimization of Google Ads and Web Analytics for e-commerce companies. They focus on improving profitability for e-commerce businesses with over 1 million euros in annual turnover by implementing individualized strategies and providing proactive communication and support. Their services are tailored to enhance Google Ads and analytics performance, with the goal of maximizing account potential and delivering superior results for their clients.

📋 Description

• Develop and plan tracking concepts for clients • Take responsibility for Google Tag Manager (including server-side GTM) across all projects • Serve as the first point of contact for colleagues on Google Tag Manager topics • Implement server-side tracking with Stape • Independently identify and resolve issues in tracking setups for new and existing clients • Create tracking implementations for clients using Google Analytics 4 and Microsoft Clarity • Conduct regular analyses for clients and colleagues • Create complex reports for external and internal dashboards using available data sources • Support the Managing Director and gradually take over responsibility for the web analytics and tracking function • Further develop the data warehouse to enable improved analyses • Further develop internal tools based on the data warehouse using AI • Create dashboards and derive data-driven insights • Contribute to the professional and personal development of the team • Conduct an interview, case study, and final interview in Hamburg as part of the selection process

🎯 Requirements

• At least 2 years of practical experience in web analytics, GA4, and Google Tag Manager • A strong agency background is preferred • Highly proactive approach and a hands-on mentality • In-depth technical knowledge of Google Tag Manager, Google Analytics 4, and Microsoft Clarity • Basic understanding of Google Ads and online marketing • Willingness and ability to work with scripts and technical implementations • Experience with server-side tracking and other SEA-specific tools is an advantage • Knowledge of attribution models, consent banner customization, and competitor analysis • Client-focused, independent, structured, and goal-oriented approach to work • Strong service orientation • Strong data analysis and evaluation skills • Ability to create and evaluate meaningful dashboards and derive data-driven insights • Confident presence and professional demeanor • Strong communication skills • A completed degree in business, economics, or a comparable field of study/training is an advantage • Fluent written and spoken German and English; German is mandatory • Permanent residence in Germany

🏖️ Benefits

• Permanent employment contract • Flat hierarchies and direct collaboration with the Managing Director • Professional development opportunities • Annual attendance at industry trade fairs or training courses • Access to an extensive internal knowledge wiki • Multi-day team meetings every quarter, including workshops and team-building activities • Apple MacBook, large monitor, and high-quality peripherals provided • Remote work from anywhere in Germany • Option to work from the Hamburg office • Occasional opportunity to work from another EU country • Flexible working hours • 39-hour workweek with core hours Monday to Friday, 10:00 a.m.–3:00 p.m. • Part-time arrangements possible • 30 days of vacation, plus one day off on your birthday and a half day on December 24 and 31—up to 32 vacation days in total • Urban Sports Club membership