Creative Lead – Mobile Games Ads

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🕒 April 22

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AppAgent / Strategic Growth for Mobile Games

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🎮 Gaming

🤝 B2B

Gaming • B2B

AppAgent is a self-funded mobile growth and creative agency focused on helping mobile game publishers scale through strategy, data-driven user acquisition, and creative marketing. Founded in 2017, the team of 30+ strategists, marketers, and designers provides user acquisition, creative production, and growth consulting to mobile game developers and publishers worldwide. They position themselves as a partner to drive installs, creative excellence, and long-term growth for games while also emphasizing a collaborative, employee-first company culture.

📋 Description

• Leading UA video creative concept development and owning visual quality from brief to delivery. • Briefing and directing Motion Designers with clear, structured feedback across fast-moving production pipelines. • Applying creative testing thinking - using performance data to sharpen future output. • Joining client calls, presenting your creative thinking and responding to client needs. • Bringing an AI-first mindset to ideation, concepting, and production workflows.

🎯 Requirements

• Proven experience creating high-performing mobile game marketing assets. • Strong visual direction skills with the ability to balance aesthetic judgment and performance thinking. • Comfortable working at pace, juggling multiple workstreams, and operating independently. • Familiarity with AI generation tools and an eagerness to apply them meaningfully.

🏖️ Benefits

• Flexible work arrangements