Lead Marketing

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October 18

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appflame

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B2C • eCommerce • SaaS

appflame is a Ukrainian company that designs innovative products aimed at enhancing lives and breaking new ground in the tech industry. With a mission to develop inclusive and user-friendly applications, the company is known for its notable products like Taimi, an inclusive LGBTQI+ dating app, and Hily, a popular dating platform that connects millions globally. Additionally, appflame specializes in creating SaaS solutions for communication and user retention, reflecting its commitment to tackling challenges and improving user experiences.

201 - 500 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

📋 Description

• Take complete ownership of marketing results: traffic, conversions, ROI • Launch and scale advertising campaigns on Meta (Facebook/Instagram Ads) • Optimize budgets, CAC, LTV, ROAS, and other key metrics • Test hypotheses, analyze results, and adapt approaches quickly • Build the creative process: from briefing to launch • Work with analytics, build attribution, and track funnels • Experiment with new channels: SEO, email, content, partnerships, influencers • Report on results and share insights with the team

🎯 Requirements

• 3+ years Meta Ads experience (Facebook/Instagram) • Performance marketing understanding: metrics (CAC, LTV, ROAS, CR), funnels, attribution • Upper Intermediate English or higher • Independence & accountability: you don't wait for tasks — you set goals and achieve them • Strategic thinking: you can build a marketing strategy, in addition to running ads • Creative approach: you understand what works in communication, and can brief creatives • Analytical skills: comfortable working with data, Tableau, spreadsheets, and Amplitude • Proactivity: you see problems and solve them before anyone asks • Experience building marketing from zero (0→1) will be an advantage • Knowledge of other channels: Google Ads, TikTok Ads, SEO, content marketing, and email will be an advantage • Experience in startups or fast-growing products will be an advantage • Understanding of product marketing and working with product teams will be an advantage

🏖️ Benefits

• Great benefits package and fair compensation • Transparent evaluation of work based on personal performance indicators • Well-established processes and great opportunities to grow within the company • Involvement in the development of Ukrainian products that compete with the world's best market players • Meaningful and useful products created to serve a specific purpose rather than make money for shareholders • Be around like-minded people who work on results • Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices