Middle Product Manager

🕒 January 17

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appflame

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

B2C • eCommerce • SaaS

appflame is a Ukrainian company that designs innovative products aimed at enhancing lives and breaking new ground in the tech industry. With a mission to develop inclusive and user-friendly applications, the company is known for its notable products like Taimi, an inclusive LGBTQI+ dating app, and Hily, a popular dating platform that connects millions globally. Additionally, appflame specializes in creating SaaS solutions for communication and user retention, reflecting its commitment to tackling challenges and improving user experiences.

📋 Description

• Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization • Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments • Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue • Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast • Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works • Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth

🎯 Requirements

• 2+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms • Familiarity with global markets (US, UK, Canada, Europe, LATAM) and cultural nuances in user behavior • A proven track record of moving metrics — you’ve owned and improved KPIs like retention, ARPPU, or conversion • Strong data literacy — you make decisions based on insights, not opinions (SQL, Tableau, or similar) • Excellent prioritization and execution skills — you can turn chaos into clear roadmaps and deliver results fast • Experience in experimentation and A/B testing — you know how to design, run, and interpret experiments • A growth mindset — you learn fast, challenge assumptions, and care deeply about both product and people • Knowledge of user acquisition and paid marketing funnels. • Experience working with communication, dating, or social discovery products at scale will be an advantage. • Experience with transactional or credit-based models will be a plus • Leading cross-functional teams or guiding teammates will be a plus

🏖️ Benefits

• Powerful social package and fair compensation • Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices • Transparent evaluation of work based on personal performance indicators • Well-established processes and no barriers to growth within the company • The ability to implement your ideas, not the feeling of a cog in the system • Involvement in Ukrainian products that compete with the world's best players • Meaningful and useful products, created not just for shareholders to earn money • We provide all conditions for your talents to be fully revealed • Our loyalty doesn't fade at the end of the working day • We do not leave our people alone with their problems, neither professional nor personal