Senior Product Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🌐 Finland, Spain, +2 more countries – Remote

🇫🇮 Finland – Remote 🇪🇸 Spain – Remote 🇵🇹 Portugal – Remote 🇷🇸 Serbia – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AppFollow

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 $5M Series A on 2020-10

Consulting • Marketing • Logistics

AppFollow is a comprehensive app reputation management platform that provides businesses with tools to enhance their app store optimization (ASO) and manage user reviews at scale. By leveraging AI-powered insights and automation, AppFollow enables companies to improve their response times to user feedback, analyze app ratings, and integrate app performance data across multiple services including Slack, Zendesk, and Tableau. The platform supports ASO, review management, and workflow automation, catering to enterprises looking to drive growth and enhance customer satisfaction across various app stores.

📋 Description

• Own product positioning and messaging with the leadership team • Lead feature launches from development through campaign execution and measurement • Understand use cases with Product and define launch messaging and plans • Run launch campaigns to prospects and existing accounts with Sales • Measure opportunities created, accounts activated and feature adoption • Join Sales and Customer Success calls during betas and launches • Aggregate prospect and customer feedback and feed findings to Product and Marketing • Own the customer story pipeline, including use cases, case studies and testimonials • Maintain the internal product and feature source of truth in Guru • Own and periodically review the master sales deck • Help Sales identify compelling demo moments and translate features into business outcomes • Run cross-sell and upsell announcement campaigns for existing and free accounts • Coordinate with Growth on in-product channels • Report to the CEO and collaborate with Product, Marketing, Sales, Customer Success and Growth

🎯 Requirements

• 5+ years in B2B SaaS product marketing, most of it in startups where you did the work yourself • Experience launching products, owning positioning and working side by side with sales • Experience in mobile apps, ASO or gaming is a strong plus • Knowledge of both product-led and sales-led motions • Proactive working style • Daily use of Claude, ChatGPT and similar AI tools • Ability to build AI-powered workflows using internal integrations including Fathom, HubSpot, Guru, Salesforce, Amplitude and Canny • Comfortable reading funnel and campaign data, building a spreadsheet and defending a conclusion • Fluent English and strong writing skills • Comfortable presenting at webinars and events as a public face for the product • Video production skills using Screen Studio or CapCut are a plus, not a requirement

🏖️ Benefits

• Remote role anywhere in Europe; hubs in Spain, Portugal, Serbia and Finland • Conference participation in app, gaming and product marketing events • Equity options after probation • Quarterly performance bonuses • Annual offline team meetup and company all-hands • Monthly coworking budget • Laptop and home office equipment • Internal hackathons 2–3 times a year • Direct work with the CEO and leadership team; you build a function from zero