Senior Consumer Insights Manager – Americas

Job not on LinkedIn

🔥 15 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🔬 Research Analyst

👻 Ghost score 12%

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Appinio

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🤝 B2B

💰 Seed Round on 2018-09

Consulting • B2B

Appinio is a market research company that specializes in providing real-time analytics and consumer insights to help businesses make informed decisions. As the world’s largest opinion network, Appinio collects millions of responses daily to assist over 2000 companies worldwide in understanding consumer perceptions, testing prototypes, tracking campaigns, and conducting various forms of market analysis. Their offerings include A/B testing, brand image analysis, and pricing analysis, enabling clients to gain insights in minutes rather than weeks.

📋 Description

• Advise and coach clients throughout the entire market research process • Act as a sparring partner in the creation, adaptation, and analysis of market research projects • Design studies, including methodology, target group, and sample size • Create bespoke questionnaires for U&A, tracking, concept testing, creative testing, MaxDiff, and Conjoint • Set up questionnaires and fieldwork on the Appinio platform • Interpret results and provide actionable recommendations • Create in-depth reports, including charting, design, and insights • Present insights with storytelling, actionability, and clear recommendations • Collaborate with Sales on project scoping for new customers • Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products • Integrate AI across research steps and collaborate with Product to enhance AI capabilities • Report directly to the Team Lead Research Americas

🎯 Requirements

• More than 6 years of experience in end-to-end market research and consulting B2B clients • Strong knowledge of quantitative methods and statistics • Experience designing studies, writing questionnaires, and working across various research methods and use cases • Experience creating reports in PowerPoint or G-Slides based on market research data • Skilled in generating actionable insights and presenting them through clear storytelling to client-side stakeholders across different departments and seniority levels • Strategic and commercially minded approach, translating insights into business impact for clients • Fluent in English • Proficient in Spanish at C2 level, spoken and written • Comfortable working hands-on with tools and platforms, including survey programming and process optimization • Proactive, curious, and driven to deliver high-quality outcomes while balancing excellence and efficiency • Excellent communication skills, pragmatic mindset, and strong affinity for data • Cooperative and caring attitude

🏖️ Benefits

• Average is 30 days taken, with no hard cap on the number of vacation days • Your own MacBook and additional hardware to help you get set up • If you're based in the Americas, you can work outside the country for up to 4 weeks a year

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