Senior Director of Marketing

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August 5

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Appodeal, Inc.

WebsiteLinkedInAll Job Openings

eCommerce • Gaming • SaaS

Appodeal, Inc. is a comprehensive mobile app monetization and user acquisition platform that enables developers to maximize their ad revenues through various tools and insights. The company provides ad automation, analytics, and a range of solutions to optimize advertising strategies and boost performance, ensuring transparency and efficiency in advertising campaigns. It supports app developers in scaling their businesses by offering creative services and access to a wide network of ad demand sources.

201 - 500 employees

Founded 2015

🛍️ eCommerce

🎮 Gaming

☁️ SaaS

💰 $4M Seed Round on 2018-04

📋 Description

• Appodeal is a dynamic US-based product company with a truly global presence. • We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. • We are looking for a Senior Director of Marketing to lead and elevate our global marketing function across our holding company. • This position is ideal for a hands-on marketing leader who excels at both strategic thinking and tactical execution. • You will play a critical role in shaping our messaging, growing our digital presence, building partnerships, and driving lead generation through impactful campaigns. • Develop and execute a data-driven marketing plan aligned with business objectives across multiple business units. • Lead end-to-end execution of marketing campaigns across digital platforms, including paid social, search, and retargeting. • Drive content creation (email campaigns, blogs, whitepapers, videos, etc.) to support thought leadership, user education, and product marketing initiatives. • Own the strategy and execution for email marketing, including newsletters and automated flows to engage, retain, and convert our user base. • Oversee the planning and development of social media strategies, ensuring consistent engagement, brand voice, and follower growth. • Monitor and evaluate key marketing metrics and KPIs. Use insights to continuously optimize campaign performance. • Collaborate on co-marketing initiatives, PR efforts, and cross-functional programs to increase brand awareness and customer acquisition. • Work closely with Product, Sales, and Executive teams to align messaging, support go-to-market plans, and enhance the customer journey.

🎯 Requirements

• 10+ years of progressive marketing experience, preferably in digital products, SaaS, AdTech, or mobile/gaming tech. • Proven experience driving full-funnel marketing campaigns and scaling brand presence across global markets. • Strong knowledge of digital marketing tools and CRM platforms (e.g., HubSpot, Marketo, Google Ads, Meta Business Manager). • Excellent written and verbal communication skills in English. • Strong analytical mindset; comfortable with marketing dashboards and reporting tools. • Self-starter who thrives in fast-paced environments and can manage multiple priorities. • Passion for innovation and empowering developers or creators.

🏖️ Benefits

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers. • Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry. • Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors. • Enjoying the Journey: We believe in having fun while working toward our goals.