Product Marketing Associate

🕒 January 24

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ApprovalMax

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

☁️ SaaS

Finance • Accounting • SaaS

ApprovalMax is a comprehensive platform that automates accounts payable and receivable processes, enhancing financial control through approval workflows and audit trails. It integrates with major accounting platforms like Xero, QuickBooks Online, and NetSuite, serving industries such as construction, healthcare, and retail. With features like fraud detection and fully digitized workflows, ApprovalMax helps organizations, accountants, and bookkeepers streamline financial operations, improve compliance, and reduce process risk, all from a centralized, user-friendly interface.

📋 Description

• Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies. • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning. • Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value. • Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting. • Create use-case-led narratives and content that support demand generation and conversion. • Provide product messaging, market insights, and proof points to support top- and mid-funnel activities. • Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra). • Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications. • Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion. • Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral. • Support trial-to-paid handover through clear, consistent messaging around value and differentiation. • Monitor competitor positioning and contribute to regular competitive updates and materials. • Assist with maintaining product marketing tools and AI-supported enablement resources.

🎯 Requirements

• Experience working in a B2B SaaS environment (FinTech experience is a plus). • Strong commercial awareness and an ability to connect product capabilities to customer outcomes. • Comfortable working hands-on across content creation, messaging, and cross-functional collaboration. • Clear, confident communicator with the ability to simplify complex topics. • Adaptable and effective in a fast-moving scale-up environment. • Relevant experience in product marketing, demand generation, content, sales, or GTM roles. • Strong written and verbal communication skills. • Evidence of producing content or materials that support commercial outcomes. • Familiarity with the North American market and/or the QuickBooks ecosystem is desirable.

🏖️ Benefits

• 26 days paid time off • 1 additional day off for your Birthday • Remote office assistance • Service years recognition financial reward