ApprovalMax
Finance • Accounting • SaaS
ApprovalMax is a comprehensive platform that automates accounts payable and receivable processes, enhancing financial control through approval workflows and audit trails. It integrates with major accounting platforms like Xero, QuickBooks Online, and NetSuite, serving industries such as construction, healthcare, and retail. With features like fraud detection and fully digitized workflows, ApprovalMax helps organizations, accountants, and bookkeepers streamline financial operations, improve compliance, and reduce process risk, all from a centralized, user-friendly interface.
Senior Product Researcher / Senior UX Researcher
3 days ago
ApprovalMax
Finance • Accounting • SaaS
ApprovalMax is a comprehensive platform that automates accounts payable and receivable processes, enhancing financial control through approval workflows and audit trails. It integrates with major accounting platforms like Xero, QuickBooks Online, and NetSuite, serving industries such as construction, healthcare, and retail. With features like fraud detection and fully digitized workflows, ApprovalMax helps organizations, accountants, and bookkeepers streamline financial operations, improve compliance, and reduce process risk, all from a centralized, user-friendly interface.
📋 Description
• You'll shape and scale the customer research practice for ApprovalMax's Product Led Growth function • This role offers high autonomy, direct influence on product strategy, and the chance to establish how customer insights drive decisions in a growing B2B SaaS company • Lead qualitative research to understand and improve activation and conversion across the trial-to-paid journey • Diagnose behavioral patterns that correlate with trial abandonment, disengagement, or conversion success • Conduct in-depth customer interviews using JTBD methodology to understand motivations, constraints, and adoption patterns • Develop actionable behavioral segments based on customer journeys, accounting system context, and desired outcomes • Present insights to Product, Marketing, Sales, and leadership in clear, decision-ready formats
🎯 Requirements
• 5+ years product/UX research experience in B2B SaaS, with a track record of influencing product decisions • Can operate independently to shape research practices and drive adoption across teams • Are comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools • Use AI to scale research impact - automating analysis, surfacing patterns, and generating insights that would traditionally require larger teams • Have experience with conversion optimization, onboarding research, or PLG environments.
🏖️ Benefits
• Regular performance-based compensation reviews • 26 days paid time off • 1 additional day off for your Birthday • Remote office assistance • Service years recognition financial reward
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