Marketing Strategy, Operations Manager

October 10

🐎 Kentucky – Remote

Although this job is listed in Kentucky, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Operations

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ARBITRUM

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Crypto • Web 3

ARBITRUM is a technology company that provides Layer 2 scaling solutions for Ethereum, enabling faster and cheaper transactions while maintaining strong security features by inheriting Ethereum's security model. It empowers and fosters the growth of its ecosystem through governance, community building, and development support. The company is engaged in creating scalable blockchain applications and supports high transaction volume applications with its solutions, making blockchain technology more inclusive and sustainable. ARBITRUM is actively involved in decentralization through its DAO and encourages participation from its community.

51 - 200 employees

₿ Crypto

🌐 Web 3

💰 $500k Venture Round on 2017-04

📋 Description

• Develop and implement go-to-market strategies with cross-functional teams of community managers and other marketing subject matter experts to drive the adoption of Arbitrum tech stack and Stylus as well as engagement on key initiatives. • Conduct analysis to identify target audiences, trends, and opportunities. • Oversee the planning, execution, and measurement of marketing campaigns across various channels (social media, email, content marketing, paid advertising, etc.). • Track and analyze campaign performance metrics to optimize strategies and maximize ROI. • Streamline marketing processes and workflows to improve efficiency and effectiveness. • Manage marketing budgets and resources to ensure optimal allocation and utilization. • Oversee the implementation of marketing technologies and tools. • Monitor industry trends and best practices to inform the entire organization and help stay ahead of the curve. • Ensure timeline reporting of campaign results and learnings to the leadership and cross-functional teams. • Work closely with product, dev rel and business development teams to ensure alignment and integration of marketing efforts. • Collaborate with external agencies and partners to execute marketing initiatives. • Track the performance of various community engagement programs such as the Ambassador Program, and KOL marketing and readjust the resource allocation based on their performance.

🎯 Requirements

• 7+ years of experience in marketing strategy and operations, preferably in a technology or blockchain-related industry. • Strong understanding of Web3, blockchain technology, and the cryptocurrency ecosystem. • Proven track record of developing and executing successful marketing campaigns. • Experience with marketing analytics and measurement tools. • Excellent communication and interpersonal skills. • Strong project management and organizational skills. • Ability to work independently and as part of a team. • Passion for the future of blockchain technology and the Arbitrum ecosystem.

🏖️ Benefits

• Remote first global workforce • Industry-leading healthcare insurance • Home office set-up allowance • Wellbeing allowance • Growth / continuing education allowance • Flexible time off • Company-issued laptop