Arctic Wolf
1001 - 5000 employees
Founded 2012
The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:
Senior Director, Marketing – APAC
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🔥 0 minutes ago
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Arctic Wolf
1001 - 5000 employees
Founded 2012
The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:
📋 Description
• Shape and execute the APAC marketing strategy • Work with leadership and corporate marketing to tailor and launch region-specific programs • Create quarterly marketing plans aligned with regional, segment, and partner program goals • Own the overarching marketing budget, regional demand call, and metrics • Evaluate program results against goals and use learnings to drive improvement • Localize and repackage product launches, campaigns, and programs for the region • Optimize digital-channel spend and execute digital campaigns • Create region-specific partner co-sponsorship menus • Build and execute strategic marketing plans with top channel partners • Coordinate tradeshows, events, and webinars • Build relationships with partner marketing leaders and improve ROI on joint investments • Understand the marketing funnel, marketing technology stack, and available content library • Recruit, hire, and lead the marketing team as it grows • Support the team and perform other duties as needed
🎯 Requirements
• 10+ years of proven experience in B2B field or partner marketing • Experience managing multiple direct reports • Experience working with a US-based organization and corporate marketing team • Strong channel acumen and understanding of partner types and personas • Experience marketing to and through Australian MSP and reseller partners • Bachelor’s degree in Marketing, Business, English, or Communications • Willingness and ability to travel up to 20% • Strong understanding of the marketing/sales funnel • Strong analytical skills and ability to measure program and investment ROI • Strong organizational and prioritization skills • Ability to influence and proactively communicate with sales leadership • Strong interpersonal, communication, and presentation skills • Experience leveraging Salesforce to track performance • Ability to pass a criminal background check and employment verification • Ability to comply with information security policies, standards, processes, and controls
🏖️ Benefits
• Variable incentive compensation • New hire equity grants • Comprehensive benefits package • Accommodations for applicants with disabilities as required
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