Marketing Manager

🕒 May 16

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Array Behavioral Care

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

🤝 B2B

👥 B2C

🧘 Wellness

B2B • B2C • Wellness

Array Behavioral Care is a leading virtual psychiatry and therapy practice providing integrated behavioral health services across the continuum of care. The company delivers telehealth-based mental health care to individuals and partners with hospitals, clinics, payors, and health systems to expand access, improve outcomes, and reduce costs. Accredited by The Joint Commission with over 25 years of experience, Array offers virtual clinicians, at-home services, and partnership programs for organizations while accepting insurance.

📋 Description

• Develop and refine Ideal Customer Profiles (ICPs) • Plan and execute integrated, multi-channel lead generation and demand programs • Support and execute account-based marketing (ABM) programs for priority segments and named accounts • Partner closely with sales to align marketing campaigns with outbound and account-based efforts • Own campaign strategy, planning, execution, and optimization • Create and manage campaign content • Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) • Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards • Support competitive displacement and growth initiatives • Plan and execute webinars, virtual events, field events, and third-party conferences • Monitor and analyze campaign performance across channels and funnel stages • Partner with marketing operations to implement, test, and optimize marketing automation workflows • Share campaign results, insights, and learnings with cross-functional stakeholders

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field • 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles • Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs • Strong understanding of multi-channel campaign strategy and execution • Excellent writing skills with experience crafting content across multiple marketing channels • Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns • Strong project management skills • Data-driven mindset with experience analyzing campaign performance • Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams

🏖️ Benefits

• Medical, dental, and vision insurance • Employer paid life & long-term disability insurance • Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance • Flexible spending accounts (FSA) and health savings account (HSA) contributions • 15 days of accrued PTO annually • 8 paid holidays • 3 floating holidays • 401k