Senior Manager, International Integrated Marketing

1 hour ago

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Articulate

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Articulate develops e-learning software, content, and resources that change the way the world learns. More than 118,000 organizations worldwide, including all 100 of Fortune 100, have created millions of courses using our online training apps, Articulate 360 and Rise.com. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. Learn more about Articulate 360 at https://articulate.com/360.With Rise.com, organizations get everything they need to create, track, and manage their online training in one complete system. It's the all-in-one online training system employees love. Learn more about Rise.com at https://rise.com.Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 1+ million member of E-Learning Heroes at https://community.articulate.com.As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees.We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2020: articulate.com/about/careers

201 - 500 employees

Founded 2002

💰 $1.5G Series A on 2021-06

📋 Description

• Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns, fostering growth and accountability • Expand and scale the team over time to meet international growth needs • Build a strong, collaborative team culture that balances regional independence with shared global frameworks • Provide coaching on campaign strategy, execution, and measurement to strengthen team capabilities • Define and lead the international integrated marketing strategy with a focus on scalable frameworks, infrastructure, and repeatable processes • Oversee expansion efforts into high-growth LATAM and APAC markets while ensuring continued support for established EMEA partners • Identify new market opportunities and design tailored campaign strategies to accelerate adoption and revenue growth • Establish structured processes for campaign development, execution, and reporting across regions • Oversee development of co-branded, full-funnel campaigns with reseller partners, enabling scalable lead generation and nurturing strategies • Support optimization of partner-led events and digital campaigns, ensuring alignment with regional growth goals • Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network to drive cohesive and effective international campaigns • Guide your team in collaborating with content marketing, creative, and operations teams to tailor campaigns for market needs • Align marketing initiatives with sales and revenue objectives across international regions • Define clear metrics for campaign performance and ensure consistent reporting against international revenue growth goals • Evaluate campaign effectiveness across markets and regularly recommend improvements to optimize process, impact, and scalability • Present insights and recommendations to marketing leadership • Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA • Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies • Occasional travel required to represent Articulate at international partner events and support partner-led marketing initiatives

🎯 Requirements

• 8-12 years of relevant experience in international B2B SaaS marketing, with at least 2 years managing people • Located in US (required) • Multilingual proficiency strongly preferred (English, Spanish required; Portuguese highly valuable; German, Swedish, or Italian a plus) • Experience working with global teams across various time zones and languages, including the occasional off-hours meetings • Experience working with international markets, including familiarity with LATAM, APAC, and EMEA market dynamics • Demonstrated experience building and leading high-performing marketing teams • Proven ability to create scalable campaign infrastructure and frameworks that drive revenue growth • Strong understanding of full-funnel integrated marketing campaign strategy and execution • Skilled collaborator with experience working across acquisition marketing, product marketing, creative, and sales • Proficiency with CRMs (Salesforce preferred), marketing automation tools (Marketo, Iterable, Braze, or similar), and analytics platforms (Google Analytics, Looker preferred) • Ability to derive insights from marketing data and convert them into actionable strategies • Excellent verbal and written communication skills • Strong organizational skills with ability to manage multiple initiatives simultaneously • Four-year university degree or equivalent experience

🏖️ Benefits

• The pay range for this position is $129,900 to $172,144 for all US locations. • This range represents our good faith expectation of what we reasonably expect to pay for this role based on factors including (but not limited to) skills, experience, training, licensure and certifications, education, and other business and organizational needs. • This position is bonus-eligible. Articulate also offers a robust suite of benefits — visit the website for a full list. • The application window for this position is expected to close 90 days from the original posting date. • This is a US-based role and can be performed remotely from anywhere within the United States. Occasional travel for company events may be required.