Marketing Manager, Parish Products Team

🕒 May 5

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Ascension

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

📱 Media

Education • Media

Ascension is a company specializing in Catholic religious education and resources. The company offers a wide range of products including Bibles, catechisms, religious education materials, and various other resources for prayer and spiritual growth. They provide free media content such as podcasts and videos, featuring popular series like 'The Bible in a Year' and 'The Catechism in a Year. ' Ascension also produces a mobile app that includes Catholic prayers and other religious tools. They aim to enrich faith communities with educational content and materials for spiritual development.

📋 Description

• Oversees the comprehensive marketing strategies for the Parish Team (in collaboration with the PSSG unit) across Ascension platforms. • Develops and executes targeted marketing plans, translating overarching objectives into actionable tactics. • Plans, coordinates, and executes marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Parish market. • Writes clear, compelling, and brand-aligned copy for digital and print marketing materials. • Coordinates and attends conferences, with specific metrics and goals to gauge effectiveness, including preparation of promotional materials, lead capture, and post-event follow-up. • Coordinates with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events. • Manages campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals. • Uses HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements. • Contributes to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities. • Provides regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs). • Partners with product owners, editorial, graphics, and media teams to create cohesive marketing content. • Works alongside Sales & Parish Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals. • Coordinates with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns. • Assists in the development of annual marketing plans for the Paris Team, including identifying new market segments and channels for growth. • Coordinates customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth. • Supports the allocation and tracking of the Parish team’s marketing budget. • Contributes to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo. • Mentors interns or entry-level team members, providing guidance on marketing tools and processes when needed. • Collaborates with the Sales Manager to ensure alignment with overall marketing and sales goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field. • 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry. • Proven copywriting skills with the ability to adapt to branded voice and tone. • A deep understanding of the Catholic faith, Catholic education, and relevant market trends. • Strong analytical skills with the ability to turn data into actionable insights. • Familiarity with major social media platforms such as Facebook, Instagram, etc. • Ability to manage multiple projects in a fast-paced environment. • Keen attention to detail with an open mind to collaboration. • Excellent organizational, communication, and interpersonal skills. • Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects. • The ability to learn new systems and technical skills quickly. • Willingness to travel occasionally to Ascension’s headquarters (Exton, PA) and conferences. • Exemplify and live our core values of humility, passion, and integrity.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home • Wellness Resources