Content Lead, Online Communities

2 days ago

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Ashby

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Ashby helps scaling companies achieve their ambitious growth targets. With Ashby, teams of all sizes can run a fast and efficient hiring process. Trusted by companies including Opendoor, Figma, Notion, Deel and Modern Treasury.

51 - 200 employees

📋 Description

• Shape Ashby’s organic Reddit presence. You’ll build and own Ashby’s strategy for how we show up in recruiting-focused Reddit communities — defining our engagement tone, managing the u/Ashby account, launching the r/Ashby subreddit, and ensuring our voice is consistent, credible, and transparent. You’ll monitor mentions and trends with AI tools, respond thoughtfully to misinformation, and foster authentic discussion around topics that matter to recruiters and recruiting ops professionals. • Grow and energize our Recruiting Operations Slack Community. You’ll evolve our existing RecOps Slack group from a quietly growing space into a vibrant hub of discussion, knowledge-sharing, and connection. From conversation prompts and AMAs to collaborative workshops, you’ll shape how members engage and find value while always ensuring the community remains practitioner-first and non-promotional. • Translate conversation into insight. You’ll synthesize what you hear across Reddit, Slack, and Linkedin to surface patterns, feedback, and sentiment shifts that inform Ashby’s marketing, product, and brand strategies. You’ll turn these learnings into concise internal reports that help the business stay attuned to the real conversations shaping the talent industry. • Keep a pulse on Ashby’s LinkedIn community. You’ll monitor engagement and conversations happening across Ashby’s LinkedIn page and the broader network of posts mentioning us. You’ll thoughtfully track when it’s best for individuals versus the brand to respond, surface insights about what’s resonating with the talent audience, and flag opportunities for us to join or amplify conversations that align with our voice and values. This is a high value pillar of the company (as the Director of Content, I have owned it to date!) vs a tedious role to check off a list. • Build frameworks that scale. You’ll create playbooks for community engagement: tone guidelines, moderation standards, escalation paths, and reporting cadences, ensuring Ashby’s participation in these spaces is sustainable, compliant, and consistent as we grow. • Champion conversation as a brand pillar. You’ll help Ashby become known not just for the content we publish, but for the conversations we shape. Whether it’s sparking peer-to-peer exchanges in Slack or joining nuanced industry debates online, you’ll bring Ashby’s expertise and humility to the table. • Find new opportunities for community and conversation. You’ll explore where else Ashby should meaningfully show up, whether that’s launching a new space for additional ICPs or collaborating with existing communities. You’ll design thoughtful frameworks for how we own and nurture multiple “homes” over time, ensuring each space remains active, purposeful, and aligned to Ashby’s values.

🎯 Requirements

• You’re motivated by building something foundational. You see a Slack community not as a moderation project but as a signature brand pillar that you’ll shape, grow, and evolve. • You’re equally comfortable with big-picture strategy and end-to-end ownership, setting vision, defining cadence, and also rolling up your sleeves to bring it to life. • You get energy from people, bringing a real human spirit to every interaction whether 1:many in a forum or 1:1 in a close community group. • You have strong instincts for tone and timing. You know when a moment calls for transparency, humor, or restraint, and can represent Ashby with credibility in nuanced public conversations. • You’re naturally curious about what makes online communities tick; you don’t just participate, you analyze why something resonated, who influenced it, and how we can learn from it. This includes the desire to explore new ways community is evolving through AI productivity, AEO/GEO-influence, and evolving strategy. • You can translate patterns into stories. When you notice a recurring Reddit critique or a new Slack trend, your instinct is to turn it into insight that shapes how Marketing and Product show up next. • You see the devil in the details. This role will require keeping a sharp eye on community application reviews, LinkedIn mentions, Slack conversations, Reddit threads, and more. • You can navigate chaos with clarity and organization. Unlike many other aspects of Marketing, Community tooling is still catching up in helping operationalize workflows and unlock insights. While AI enables some interesting opportunities, there is still an area of this work that is connecting the dots between documents and manual email and getting creative with how we measure engagement and activity. • You find fulfillment in subtle wins: the well-placed comment, the thoughtful follow-up, the post that sparks 50 replies instead of 500 likes.

🏖️ Benefits

• Competitive salary and equity. • Opportunity to work with a talented and passionate team. • 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable. • Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅. • Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise. • Generous equipment, software, and office furniture budget. Get what you need to be happy and productive! • $100/month education budget with more expensive items (like conferences) covered with manager approval. • If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us, and a 401k match.