Go-to-Market Manager – Identity & Data Partnerships, ID Graph

🔥 2 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

👻 Ghost score 10%

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Assembly Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

📱 Media

☁️ SaaS

Marketing • Media • SaaS

Assembly Global is a global brand performance and experience agency that blends creative, media, data and technology to drive measurable brand growth. Its STAGE AI-enabled operating system unifies global data sources to deliver real-time insights and data-driven brand performance planning, while the company provides digital strategy, paid media, UX/UI, and technology services to enterprise brands worldwide.

📋 Description

• Define and execute GTM strategies for new ID Graph capabilities, datasets, APIs, and platform features • Build launch plans for new data partnerships and product releases • Develop positioning, messaging, pricing recommendations, and commercial packaging • Partner with Product Marketing and Sales Enablement to create customer-facing collateral • Identify, evaluate, and onboard strategic data vendors and technology partners • Lead commercial conversations with data providers, identity partners, measurement vendors, and technology platforms • Own vendor relationships from discovery through contract execution, launch, and renewal • Drive quarterly business reviews and monitor vendor performance against commercial and operational KPIs • Lead commercial negotiations with external vendors and strategic partners • Review and negotiate MSAs, SOWs, Data Licensing Agreements, NDAs, pricing schedules, SLAs, and commercial and payment terms • Partner with Legal, Finance, and Procurement teams to finalize agreements • Track contract renewals, vendor obligations, and licensing compliance • Act as the primary liaison between Product Management, Engineering, Data Engineering, Data Science, Legal, Finance, Procurement, Sales, Customer Success, external vendors, and data partners • Drive alignment across teams for partner onboarding and product launches • Participate in technical discovery sessions and gather business and technical requirements from prospective partners • Evaluate partner capabilities and technical feasibility • Translate commercial requirements into product requirements • Support roadmap prioritization for external integrations and strategic partnerships • Serve as business expert across identity graphs, audience data, measurement, activation, data licensing, enrichment, clean rooms, CDPs, programmatic advertising, and privacy-first marketing • Develop business cases and perform ROI and cost-benefit analyses for new partnerships • Support pricing and packaging decisions • Work with Finance on vendor budgets and forecasting • Track commercial performance of new products and partnerships • Manage GTM timelines across multiple workstreams • Identify risks, dependencies, and mitigation plans • Drive launch readiness across Product, Engineering, Sales, and Operations • Ensure on-time execution of partner onboarding and product launches

🎯 Requirements

• 6–10 years of experience in Go-to-Market, Strategic Partnerships, Business Development, Product Operations, Commercial Product Management, or a related role • Proven experience in the AdTech, MarTech, Identity, Data, Digital Advertising, or Marketing Technology industry • Strong understanding of Identity Graphs, Audience Measurement, Audience Segmentation, Data Enrichment, Data Licensing, DSPs, SSPs, CDPs, Clean Rooms, and Programmatic Advertising • Demonstrated experience negotiating commercial agreements with external vendors and partners • Strong understanding of contract terminology, licensing models, commercial negotiations, and vendor management • Experience working closely with Legal, Finance, Procurement, Product, and Engineering teams • Excellent stakeholder management, negotiation, communication, and presentation skills • Strong analytical and problem-solving abilities • Must be willing and able to work during US business hours (EST/PST overlap) • Experience with identity providers or data companies such as LiveRamp, Experian, TransUnion, Acxiom, Neustar, or similar organizations is preferred • Familiarity with GDPR, CCPA, and other data privacy regulations is preferred • Experience launching SaaS, data, or API-based products is preferred • Knowledge of Databricks, Snowflake, AWS Clean Rooms, BigQuery, or similar cloud data platforms is preferred • MBA or equivalent business experience is a plus

🏖️ Benefits

• 15 days annual leave • 12 days sick leave • Maternity leave • Paternity leave • Birthday leave entitlement • Dedicated L&D budget for all teams to upskill and get certified • Group Personal Accident Cover • Life Cover Insurance • Insurance coverage for the entire family (employee plus up to 7 dependents: self, spouse, up to 4 children, and parents) • Monthly cross-team lunch • Rewards and Recognition program, including Employee of the Month, Star Performer, and Tenure Celebration