VP, Product Marketing

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $250k - $340k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Assured

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

Insurance • SaaS • Artificial Intelligence

Assured is a company that provides P&C (property and casualty) carriers with innovative solutions for claims processing. Their platform offers a suite of modular solutions designed to enhance customer experience, close claims quickly, and improve loss ratios through structured data collection and processing. The Assured platform facilitates the entire claims lifecycle, including FNOL (First Notice of Loss), messaging, fraud detection, and catastrophe (CAT) management. Their solutions are available as white-label SaaS offerings, requiring no integration, and can be deployed swiftly. With a focus on data-driven approaches, they aim to transform claims management in the insurance industry by harnessing artificial intelligence and providing streamlined, automated processes.

📋 Description

• Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from. • Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust. • Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”. • Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing. • GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals. • GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments. • Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function. • Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline. • Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.

🎯 Requirements

• 10+ years in product marketing, with senior leadership experience and a track record of defining category-level positioning and leading GTM in a technical, AI-driven domain. • Demonstrated ability to translate complex technical capability into language that lands with senior, non-technical executive buyers. • Experience selling into or marketing to enterprise buyers – insurance, fintech, or regulated industries is a strong plus. • Exceptional writing and verbal communication; you can drive complexity into clarity for any audience and hold your own in the room with a CCO. • A builder’s mindset – comfortable writing the playbook from scratch in a fast-moving, resource-constrained environment. • Proven people leadership: you hire well, set a high bar, and multiply the output of a small senior team. • High ownership and low ego – you do the thinking and the doing.

🏖️ Benefits

• Competitive Compensation: Competitive salary and equity packages for all employees • Healthcare Plan: Platinum medical, dental, and vision • Free life insurance: Including long-term disability & short-term disability • Unlimited PTO: Uncapped vacation days & paid holidays • Family Leave: Maternity & paternity • 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute • WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks • Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses • Team events & Offsites: We're remote, but we regularly get together