Senior Manager – Brand Communications

🕒 May 20

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Asure Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

👥 HR Tech

SaaS • HR Tech • Payroll

Asure Software is a company specializing in providing comprehensive payroll and HR solutions to small and mid-sized businesses, as well as large enterprises. They offer services such as payroll processing, tax filing, HR compliance, benefits administration including COBRA, 401K plans, and workers' compensation management. Asure Software focuses on automating and streamlining payroll, hiring, onboarding, and employee records management, with a particular emphasis on maintaining compliance with federal, state, and local HR laws. The company also provides access to capital through tax credits and lending options, and partners with various businesses including CPAs, accountants, and benefit brokers to enhance their product offerings.

📋 Description

• The Senior Manager - Brand Communications is Asure's brand steward, storyteller, and communications strategist — reporting directly to the CMO. • Own and evolve Asure’s brand identity, voice, messaging framework, and visual standards. • Build and maintain an AI-native Brand Operating System — structured prompt libraries, brand guidelines in AI-readable formats (JSON and markdown), messaging frameworks, and shared assets that scale brand consistency across the organization without relying on static documents. • Manage and develop a Content Manager responsible for long-form content (blogs, ebooks), SEO/AEO web copy, and campaign copywriting support. • Write and edit high-impact content yourself — from executive messaging and brand narratives to campaign headlines and keynote language. • Own Asure’s brand social media presence across all major platforms — Facebook, Instagram, YouTube, LinkedIn, and emerging channels. • Build and execute programs to drive positive reviews from customers and employees, and respond to existing reviews with speed and professionalism. • Own Asure’s external communications strategy, including press releases, media pitching, and journalist relationships.

🎯 Requirements

• Bachelor’s degree preferred; equivalent experience considered. • 5+ years in brand, communications, content, or a related marketing discipline, with at least 2 years in a people management role. • Exceptional writing and editing skills across formats — from long-form narrative to short-form copy to executive communications. • A strong design eye and the ability to direct creative work, brief designers, and evaluate output against brand standards (design execution experience a plus, not required). • Demonstrated experience building or governing a brand system, including voice guidelines, messaging frameworks, and visual standards. • Hands-on experience with reputation management platforms (G2, Glassdoor, BBB, or similar) and a track record of improving brand sentiment. • Experience with PR, media relations, and/or award submission programs. • Fluency with AI tools for writing, content production, brand management, and monitoring — and a genuine enthusiasm for building AI-native workflows. • Experience planning and executing large-scale internal events (SKO, company-wide meetings, or similar). • B2B SaaS or HCM industry experience strongly preferred. • Highly organized, proactive, and able to manage multiple high-visibility workstreams simultaneously. • A collaborative leader who earns trust across functions and knows how to influence without authority.

🏖️ Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1! • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability • 401K Program with 3% safe harbor contribution • Employee Stock Purchase Program • Fitness Reimbursement Program • Self-Managed PTO