PPC Specialist

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🕒 February 25

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Atilus

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2005

🤝 B2B

📱 Media

B2B • Media

Atilus is a veteran-owned digital marketing agency based in Fort Myers, Florida that provides web design and development, SEO, PPC advertising, hosting and maintenance, and managed digital marketing services to help businesses increase leads and online visibility. Founded in 2005, Atilus works with clients across industries (marine/boating, construction, health & wellness, home services, nonprofit, real estate, tourism), offering responsive websites, content and citation-driven SEO, paid advertising campaigns, reputation management, email and social media marketing, ADA compliance, and ongoing support.

📋 Description

• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising • Conduct keyword research and analysis to identify relevant keywords for campaigns • Write compelling ad copy and optimize ad creative to improve performance • Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement • Conduct A/B testing to optimize landing pages and ad creative • Work closely with clients to understand their business objectives and develop customized PPC strategies • Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner • Stay up-to-date with industry trends and changes in paid search platforms and algorithms • Collaborate with other digital marketing team members to develop integrated marketing strategies

🎯 Requirements

• Associate's degree in marketing, business, or a related field • At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads • Strong analytical skills and experience working with data-driven insights • Excellent written and verbal communication skills • Detail-oriented with strong project management skills • Google Ads and Bing Ads certifications preferred • Experience with Google Analytics and other web analytics tools a plus • Experience with social media advertising is a plus