Marketing Operations Manager

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November 13

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Atlan Stormwater

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Engineering • Environmental Services • Sustainability

Atlan Stormwater is a company dedicated to providing comprehensive stormwater management solutions, focusing on both water quantity and quality. Established in 1972, Atlan manufactures a range of products including stormwater detention and retention systems, hydrocarbon capture technologies, and gross pollutant traps. The company emphasizes sustainable practices by integrating green infrastructure into urban environments to enhance water filtration, mitigate flooding, and promote clean waterways for communities. Atlan also offers design assistance and maintenance services to ensure optimal performance of their systems over time.

51 - 200 employees

Founded 1972

📋 Description

• Own and optimize our marketing technology stack (HubSpot, Salesforce, Demandbase, and related tools) to ensure seamless integration and accurate data flow. • Partner with GTM Systems and RevOps to improve workflows between marketing and sales. • Build and maintain dashboards that track pipeline generation, campaign ROI, and funnel health. • Analyze campaign performance and share actionable insights to guide investment and strategy. • Partner with the broader GTM team to design, operationalize, and scale Atlan’s Account-Based Experience (ABX) motion, driving alignment across Marketing, Sales, and Customer Success. • Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns. • Enable measurement of ABX performance across the funnel, connecting marketing activity to pipeline and revenue outcomes. • Streamline lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency. • Develop scalable campaign processes, documentation, and SLAs that create consistency across the team. • Support execution across email marketing, webinars, paid media, and ABM/ABX initiatives. • Coordinate tracking, tagging, and reporting to ensure end-to-end visibility and attribution accuracy. • Partner with Marketing, Sales, Finance, and RevOps to align measurement frameworks and ensure data integrity. • Act as the connective tissue between creative campaign execution and business outcomes.

🎯 Requirements

• 5+ years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS. • Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus. • Experience designing and supporting ABM or ABX programs that bridge marketing and sales. • Strong analytical and data visualization skills (Google Sheets, Excel, or BI tools). • Solid understanding of lead management, attribution, and marketing funnel metrics. • Familiarity with intent data platforms (e.g., Demandbase) and multi-touch attribution models. • Proven ability to design and scale processes across global marketing teams. • Excellent communicator who can translate data into business narratives. • Self-starter who thrives in fast-paced, collaborative, and remote environments.

🏖️ Benefits

• Ownership from Day One: Whether you're an intern or a full-time teammate, you’ll own impactful projects, chart your growth, and collaborate with some of the best minds in the industry. • Limitless Opportunities: At Atlan, your growth has no boundaries. If you’re ready to take initiative, the sky’s the limit. • A Global Data Community: We’re deeply embedded in the modern data stack, contributing to open-source projects, sponsoring meet-ups, and empowering team members to grow through conferences and learning opportunities.