Senior Paid Social Manager

🔥 0 minutes ago

🏈 North America – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

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Atomic - Remote Jobs

1 - 10 employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Atomic - Remote Jobs is a recruitment platform that connects tech professionals in Latin America and Canada with remote career opportunities at startups and established companies worldwide. It operates a remote job board and offers personalized candidate support and matching, focusing on roles in engineering, design, marketing, and operations while emphasizing transparency, long-term career fit, and remote-first work arrangements.

📋 Description

• Own the strategy, performance, and optimization of paid social campaigns across a portfolio of education-focused clients • Lead Paid Social strategy and execution across Meta, LinkedIn, TikTok, and other relevant social channels • Develop audience strategies using demographics, behaviors, interests, first-party data, and campaign objectives • Build, launch, and optimize prospecting, retargeting, and conversion-focused campaigns • Partner with Creative teams on ad concepts, hooks, messaging, formats, and creative testing • Analyze creative performance and identify effective hooks, messages, visuals, and formats • Establish testing frameworks across audiences, creative, messaging, placements, and campaign structures • Monitor CPM, CTR, CPC, conversion rate, CPA/CPL, and ROAS • Identify creative fatigue and recommend new concepts and variations • Translate campaign and creative performance data into insights and actionable recommendations • Collaborate with Analytics and Account Services on tracking, reporting, and attribution • Stay current on platform updates, ad formats, audience targeting capabilities, and paid social trends • Collaborate with Account Services, Analytics, Creative, and Paid Media teams • Participate in introductory, Paid Search, team, and leadership interviews

🎯 Requirements

• 4+ years of hands-on Paid Social experience, ideally within an agency or multi-account environment • Strong expertise across platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar • Proven experience managing performance-focused paid social campaigns with meaningful budgets • Strong understanding of audience development, creative strategy, and conversion-focused advertising • Demonstrated ability to identify what makes creative perform and translate those insights into new testing opportunities • Experience developing and managing structured creative and audience testing programs • Strong analytical skills and ability to connect creative and audience performance with business outcomes • Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, donations, or other conversion-focused goals • Strong understanding of CPM, CTR, CPC, CVR, CPA/CPL, and ROAS • Excellent client-facing and presentation skills • Strong organizational skills and ability to manage multiple accounts and campaigns simultaneously • Strong written and spoken English communication skills

🏖️ Benefits

• Fully remote work environment • Competitive compensation based on experience and scope • Opportunity to work on mission-driven campaigns that directly impact education and student growth • Collaborative, high-performance culture focused on innovation, service, and continuous improvement • Strong opportunities for leadership growth and strategic ownership

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