Creative Strategist

🔥 2 hours ago

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Atria AI

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

💰 Seed on 2023-01

SaaS • Artificial Intelligence

Atria AI is an AI-driven marketing platform (branded around the AI agent 'Raya') that helps agencies and brand owners create, launch, and optimize high-performing ad creatives on platforms like Meta and TikTok. It analyzes a brand's historical ad performance, competitor intel, and large datasets ($5B+ in ad spend) to generate data-backed creative briefs, ad copy/scripts, AI-generated images, auto-tag creatives, and one-click bulk uploads to ad platforms. Atria provides proactive monitoring and grading of ads, alerts when performance declines, and integrates with Slack. It targets both brands and agencies, offers strategic support and managed services, and positions itself as replacing tools like Motion, Foreplay, and ChatGPT by consolidating research, creative generation, launch, and analytics. It emphasizes increased creative velocity, higher ROAS, lower CPA, and time savings.

📋 Description

• Own the creative strategy relationship for a portfolio of enterprise and high-growth brand accounts, serving as their primary strategic partner • Translate Atria's proprietary creative intelligence — performance patterns, audience signals, competitive insights — into actionable creative frameworks, briefs, and recommendations • Develop and present data-informed creative strategies across channels (Meta, TikTok, YouTube, and beyond), connecting analytical rigor to creative intuition • Conduct deep creative audits, competitive analyses, and trend assessments that give clients an unfair advantage • Collaborate cross-functionally with Atria's product and data teams to turn platform insights into strategic narratives clients can act on • Build deep, trusted relationships with senior marketing and creative leaders at client organizations — become the person they call first • Drive measurable client outcomes: retention, expansion, satisfaction, and advocacy • Run strategic reviews, QBRs, and workshop sessions that consistently demonstrate Atria's value and deepen engagement • Identify opportunities to expand scope, surface unmet needs, and help clients get more from the platform • Serve as the voice of the customer internally, feeding insights back to product and go-to-market teams • Stay obsessively current on the evolving landscape of AI-powered creative tools, generative media, autonomous creative workflows, and agentic creative systems • Develop and share original points of view on where creative strategy is headed — through client presentations, content, social, events, or internal knowledge-sharing • Experiment with emerging AI tools and workflows, identifying what's signal vs. noise and translating that into practical value for clients • Help shape Atria's product roadmap and positioning by bridging what clients need with what's becoming possible at the frontier of AI + creative

🎯 Requirements

• 5–8+ years in creative strategy, brand strategy, or performance creative — ideally with experience at a top agency, platform, or high-growth DTC/e-commerce brand • Deep fluency in paid social and digital advertising ecosystems — you understand how creative, media, and data interact in practice • Genuine intellectual curiosity about AI and its implications for creative work — you're already experimenting, not just reading headlines • Exceptional communicator: you can present to a CMO, write a compelling brief, facilitate a workshop, and distill complexity into clarity • High ownership and low ego — you thrive in small, fast-moving teams where you wear multiple hats and ship work that matters • Strong relationship builder who earns trust quickly and maintains it through consistent delivery and genuine care • Comfortable with ambiguity; energized by the chance to define a role and a discipline, not just execute a playbook

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