Brand Copywriter – Manager

🕒 April 1

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $70k - $90k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📝 Copywriter

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Auberge Collection

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 B2C

🏠 Real Estate

🧘 Wellness

💰 Private equity on 2024-03

B2C • Real Estate • Wellness

Auberge Collection is a luxury hospitality brand operating a portfolio of hotels, resorts, residences and experiences worldwide, offering high-end accommodations, culinary and wine programs, wellness retreats, weddings and curated local adventures. The company markets direct bookings, gift cards, private residences and event services across destinations in the United States, Europe, Mexico, Central America and the Caribbean, positioning itself as a provider of one-of-a-kind, experiential travel and residential hospitality.

📋 Description

• Write short- and long-form brand copy across multiple content channels with a commitment to excellence and authenticity. • Ensure voice consistency and brand alignment in marketing assets across the brand content ecosystem. • Serve as the final editorial steward, ensuring every touchpoint reflects Auberge’s one-of-a-kind point of view and reflects a deep sense of place. • Drive global reach by strategically adapting Auberge's storytelling across diverse markets, ensuring cultural relevance while preserving the brand voice. • Incorporate best practices for GEO/SEO into all website content and third-party channels like YouTube with guidance from the digital team. • Lead the development and training of AI-informed editorial standards to ensure brand voice consistency and alignment across regional teams. • Develop re-usable tools to distribute to teams, such as AI prompts and LLM tools, that empower users to create on-brand content with clarity, efficiency, and confidence. • Collaborate cross-functionally with Digital, Creative, Marketing, Press, and internal Talent & Culture teams on ad hoc copy needs and special projects. • Develop and maintain editorial best practices, templates, SOPs and resources that support consistent storytelling across the portfolio. • Define KPIs, track performance and use A/B testing insights across multiple channels, leveraging data-driven insights to optimize messaging, increase engagement, and strengthen consistency throughout the portfolio.

🎯 Requirements

• 7+ years of experience in copywriting within luxury, design, fashion, or hospitality brands • Strong portfolio demonstrating brand storytelling success across multiple channels and touchpoints • Excellent writing and editing skills and a high level of attention to brand alignment, details and nuances • Proven ability to work cross-functionally with multiple internal teams and a fast-paced environment • Ability to manage multiple projects at once with organization, accuracy, attention to detail and commitment to excellence • Demonstrated ability to operate with an entrepreneurial mindset within a collaborative environment

🏖️ Benefits

• comprehensive medical, dental, vision and voluntary benefits • 401k employer match • employer paid life insurance • employee assistance program • team member hotel stay program