Senior Manager, Public Relations

🕒 June 1

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎙️ Public Relations (PR)

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Aura Home, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Aura Home, Inc. is a company specializing in the sale of beautifully designed, WiFi-connected digital photo frames. Their frames are known for their high-definition displays, ease of use, and ability to store and display unlimited photos and videos, allowing users to relive precious memories. Aura emphasizes the ability to share photos easily through their app, enabling friends and family to add photos from anywhere. With a focus on creating meaningful connections and preserving memories, Aura Home markets its products as perfect gifts for loved ones. The company also uses cookies on its website to enhance user experience and measures the effectiveness of its advertising campaigns.

📋 Description

• Own global PR strategy and in-market execution for new product launches — hardware and software - developing narratives that go beyond specs, with direct responsibility for the US, CA, MX, and Australia. • Proactively mine for and develop stories that expand Aura's brand beyond "digital picture frame," spanning culture, technology, family, and human connection. • Cultivate and maintain strong relationships with journalists and editors across tech, lifestyle, and general interest media. Secure high-impact feature stories, reviews, and commerce placements. • Build and manage Aura's editorial calendar, developing timely pitches aligned to cultural moments, seasonal buying periods, and business milestones. • Scale Aura's content affiliate platform - managing publisher relationships, editorial commerce placements, and driving measurable impact on traffic and revenue. • Serve as the primary strategic lead for Aura's AMPAC PR agencies (US, Canada, Mexico, Australia) - setting priorities, managing timelines, and holding partners accountable to results. Serve as a key collaborator for global agency teams in the EU, UK. • Track, measure, and report on the business impact of PR activity - connecting coverage to traffic, conversion, and revenue. Use data to continuously sharpen strategy and make the case for PR's role in Aura's growth. • Partner closely with the Sr. Director of Communications & Product Marketing, as well as product and leadership teams, to align PR efforts with broader business priorities.

🎯 Requirements

• 8–10 years in consumer or tech PR, agency or in-house • Established relationships with tech, lifestyle, and general interest media • Experience working on consumer tech products: hardware, software, apps • Demonstrated success securing feature stories, not just product or gifting mentions • Experience managing multi-market relationships • Proven ability to manage editorial affiliate programs and measure ROI • Strong narrative instincts - you know how to find the story others miss • Experience planning and executing product launch campaigns from brief to coverage • A natural collaborator who thrives working closely with senior leadership and cross-functional partners • Thrives in a fast-moving, startup environment with high ownership and low hand-holding

🏖️ Benefits

• Generous stock option program - begins vesting after 1 year • Comprehensive health plans - Aura pays 100% of the premium for employees and 50% for families. • 401(k) with match - Aura fully matches the first 4% of your salary contributed • Lunch and snacks - In SF & NY Offices • $150 monthly fitness allowance - gym, coaching, etc • Flexible time off - and you’re required to take at least 10 days off each year