Senior Marketing Analyst – Paid Media

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November 15

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Aurum Software

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Software • Legal • SaaS

Aurum Software is a company specializing in legal software solutions. They offer products like Astrea for small and medium law firms and Themis for large law firms and legal departments. Their software aims to automate legal processes, improve management efficiency, and integrate various aspects of legal work, enabling lawyers to focus on delivering outstanding results. With over 100,000 clients, Aurum Software has been recognized for its innovative and user-friendly solutions in the legal technology market.

51 - 200 employees

Founded 1993

☁️ SaaS

📋 Description

• Performance management: lead the strategy and day-to-day operation of Astrea's performance campaigns (web and app), with full focus on conversion and cost efficiency. • Continuous optimization: monitor metrics daily, optimize campaigns based on results and ensure frequent creative rotation, linking creative performance to the user journey and managing briefs and requests for new assets (videos, testimonials, static images, etc.). • Budget management: be responsible for managing the paid media budget, including monthly allocation, biweekly forecast reviews, passing on savings, and monthly close-out with leadership. • Analysis and reporting: prepare and present performance reports (weekly, biweekly, and monthly), connecting data to clear hypotheses, learnings, and next steps for teams. • Strategic alignment: act as the main media point of contact for the Commercial team, responsible for turning sales signals and feedback into rapid campaign adjustments, cross-referencing data to improve funnel quality and ensure lead quality. • Partner management: maintain a strategic relationship with account managers (Meta, Google), jointly planning a testing roadmap and validating recommendations based on business context. • Influencer management: manage relationships with active influencers, providing clear briefs for sponsored content, advising on the use of UTMs/coupons, and ensuring compliance with boosting/paid promotion rules. • Tactical support: support top-of-funnel campaigns and other business areas, maintaining close partnership and ongoing collaboration with other paid media professionals.

🎯 Requirements

• Strong (Senior-level) experience in Paid Media management with direct focus on performance and conversion (lead generation or sales). • Advanced mastery of performance platforms: Google Ads and Meta Ads. • Highly analytical, data-driven profile with experience optimizing mature campaigns (focus on CPA/ROAS). • Maturity to make decisions and prioritize based on impact. • Proven experience managing large budgets, forecasting, and media financial close routines. • Excellent communication skills and ability to align with internal teams, especially Commercial/Sales. • Experience designing and executing continuous A/B tests (creatives, audiences, bids). • Nice-to-have: • Experience in B2B SaaS and an understanding of trial strategies and conversion funnels. • Experience managing app campaigns. • Experience managing digital influencers. • Knowledge of secondary platforms (LinkedIn Ads, Bing Ads, Spotify Ads, TikTok Ads, etc.). • Experience with Google Analytics 4 (GA4), Looker, and Notion. • Experience with agile methodologies (Scrum, Kanban).

🏖️ Benefits

• Food/Meal Allowance: R$ 1,100.00 per month on a flexible card, no payroll deduction. • Home Office Allowance: R$ 135.00 per month, no payroll deduction. • Health Plan: Bradesco (national). • Dental Plan: SulAmérica. • Life Insurance. • Childcare Assistance: for children up to 5 years old. • Gympass/Wellhub: wellness platform focused on physical activity and overall health. Provides access to thousands of gyms, studios, live classes, and wellness apps for a single monthly fee. • Conexa Saúde: digital health platform offering various specialties. Aurum team members have access to 2 free psychological consultations and 2 free nutrition consultations per month. • Guapeco: pet health plan with simple enrollment, national coverage, and reimbursements up to 100%. • Language school partnerships: discounted programs for English and Spanish with OpenEnglish, Fluentia, and Instituto Cervantes, available online and in-person. • Profit Sharing (PLR): if the team reaches the annual target, everyone receives profit sharing. • Relax Week: business is closed on weekdays between Christmas and New Year's to rest and enjoy the end of year as each person prefers. • Home Workspace Allowance: in addition to providing a laptop, we offer a R$ 2,400.00 allowance to set up a comfortable home workspace. • Birthday Day Off: during your birthday month you receive one full day off to rest and celebrate. • Work at a Great Place to Work©: We are recognized as one of the best companies to work for in Latin America and Brazil. • And much more! With a culture of feedback, development guilds, Individual Development Plans during onboarding, Aurum Talks, frequent all-company meetings, OKR transparency, celebratory events, performance reviews, development programs and other processes that help further develop Aurum team members.