Head of Digital Marketing

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🕒 March 31

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Avomind

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Avomind is a global recruitment firm specializing in hiring talent for commercial, strategy, and analytics roles. With a dedicated team and a rigorous screening process, Avomind connects organizations with qualified candidates while offering comprehensive support throughout the recruitment process. They also provide embedded recruitment services to align with company culture and goals, ensuring a seamless collaboration between businesses and recruitment experts.

📋 Description

• Develop and lead an integrated digital marketing strategy that maximizes user acquisition across SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with a particular emphasis on growth in Asian markets. • Set clear, measurable goals and KPIs for each channel, managing performance against P&L targets to drive top-line revenue. • Oversee SEO efforts to increase organic visibility, including technical SEO, content strategy, and optimization initiatives. • Manage paid advertising across Google, social media, and other platforms to achieve optimal customer acquisition cost (CAC) and return on ad spend (ROAS). • Grow and manage an affiliate program to drive referrals and expand market reach, maximizing partnership ROI. • Drive acquisition through marketplace platforms, with a focus on the Asian market, ensuring product listings and promotions are optimized for conversion. • Develop and execute targeted email marketing campaigns to nurture leads, re-engage customers, and improve retention rates. • Leverage inbound marketing tactics to attract qualified leads through content creation, SEO-driven blogs, and educational resources. • Build and manage relationships with influencers to amplify brand awareness and reach new audiences. • Build, mentor, and lead a team of digital marketing specialists across all channels, fostering a culture of excellence and continuous improvement. • Regularly evaluate channel performance, analyzing metrics to identify opportunities for improvement and making data-driven adjustments to maximize results. • Partner with Product, Sales, and Customer Success teams to align digital marketing initiatives with broader business objectives. • Oversee the digital marketing budget, ensuring efficient allocation of resources and that all campaigns contribute to profitability goals.

🎯 Requirements

• Proven track record driving Marketing P&Ls across digital marketing channels to at least $50M USD in ARR. • Demonstrated experience in digital marketing with a proven track record in leadership roles across multiple channels, particularly for high-growth companies. • Strong Direct to Consumer expertise in SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with experience in Travel Tech industries as a plus. • Demonstrated success in managing P&L and achieving revenue targets. • Proven ability to build and lead high-performance marketing teams. • Proficiency with analytics and advertising tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Ads, Facebook Ads).

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events