Associate Director, Events Marketing

November 21

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Axios

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Media

Axios is a media company that delivers news and insights through various platforms, including newsletters, local news outlets, and exclusive content for professionals. It covers a broad range of topics such as politics, policy, business, technology, health, and energy, providing in-depth reporting and analysis. By focusing on quick, concise, and powerful stories, Axios aims to make news more accessible and engaging for its audience. Its offerings include free daily newsletters like Axios AM and Axios Pro, as well as events and live discussions.

501 - 1000 employees

Founded 2017

📱 Media

📋 Description

• Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in our event offerings • Leveraging paid and organic channels such as email, house ads, social media, and content marketing. • Partnering with the Events team to develop plans and messaging, and monitor campaign results. • Collaborating with Audience Development to post on Axios social media accounts. • Initiating and managing A/B tests to improve conversions and engagements in the registration flow. • Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads. • Creating and deploying marketing emails to attract event registrations. • Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis. • Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns. • Occasional travel to support event media capture and promotion.

🎯 Requirements

• 5+ years of experience marketing live and virtual events • Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams • Strong understanding of audience segments and journey through the conversion funnel • Strong analytical skills and a knack for using data to make decisions • Excellent communication and project management skills • Creative thinking and a bias for action • Basic understanding of HTML and CSS a plus • Hands-on experience with Google Analytics, Looker, and/or an ESP a plus

🏖️ Benefits

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture