VP, Head of International Marketing

🕒 April 28

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Axon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

🔐 Security

🤖 Artificial Intelligence

📚 Education

Security • Artificial Intelligence • Education

Axon is a company dedicated to advancing public safety through innovative technology solutions. It offers a wide range of products and services, including smart weapons such as TASER devices designed for law enforcement and civilian use, body-worn cameras for capturing real-time video evidence, and software solutions for evidence management and situational awareness. Axon also provides VR training to prepare officers for real-life scenarios and drone solutions for tactical support. The company primarily serves law enforcement, federal agencies, corrections, fire, EMS, and other public safety sectors, aiming to create safer communities with their comprehensive safety ecosystem. Axon is committed to responsible innovation and reducing gun-related incidents between police and the public.

📋 Description

• Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact-driven results, and execution at the highest possible level. • Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets. • Coach and develop the team to build on their strengths, address growth areas, and elevate their performance. • Own and continuously refine Axon’s international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high-opportunity regions. • Ensure alignment with Axon’s broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline. • Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets. • Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon’s ecosystem in locally relevant ways across customer segments and regions. • Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets. • Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives. • Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and LatAm, aligning on key market priorities and sales opportunities. • Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics. • Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact. • Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data-driven decisions.

🎯 Requirements

• 8 years of experience in SAAS marketing with specialized expertise in international markets—ideally in public safety or technology—including leading marketing for U.S.-based companies expanding into international markets, especially in Europe. • Proven track record marketing and selling cloud-based solutions. • Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution. • Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced, ever-evolving environment. • Data-driven mindset with a focus on measurable impact and performance. • A true player-coach mentality, balancing strategic leadership with hands-on execution. • Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales, Product, Marketing, and Customer. • Track record of managing and executing integrated marketing programs across digital, events, creative, and demand generation. • Experience with international government, regulations, and public affairs.

🏖️ Benefits

• Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.